Performance marketers need to learn brand marketing

Hey there,

Why do performance marketers need to learn brand marketing? 

As practitioner in the Brand Marketing Minidegree, Phil Nottingham states, 

Everyone, once again, is doing the same things. We all are:

• Scaling paid media
• Creating optimized websites
• Nurturing leads through content funnels and a CRM

In a world where we all have the same tools, we can’t win with more data and slightly better optimization. Instead, we have to go back to what Bill Bernbach called “the last unfair advantage we’re legally allowed to take over our competitors” — creativity.

More and more of our marketing strategy work is ostensibly outsourced to Google and Facebook. We give them money, they get our message to the right people at the right time. 

Our competitors are doing the same thing. So, Google and Facebook reward those who give them the most money with more customers. 

This is not a sustainable or enviable position to be in. So, we return to the same question we had 10 years ago.

So how can marketers ensure their businesses stand out against the rest of the pack?

Through 6 cumulative tracks and 19 expert practitioners this is the know-how we’ve curated in our upcoming Brand Marketing Minidegree. 

We’re launching the Brand Marketing Minidegree on Sept. 22nd with ‘4 Days of Free’. 

Each day after launch we will be announcing a new bonus offering if you decide to take the journey to become a brand marketer.

Get all bonuses if you enroll by Saturday the 25th, the party will end after. 

Coming up next: Why our Brand Marketing Minidegree is One of a Kind 

Check your inbox on the 22nd for the story and motivation behind the Brand Marketing Minidegree. 

- Delano

Content Delivery Lead