CXL - Want to live in the future now?

I have 6 updates for you this week.

1. On my mind

“10 years ago, average website usability was poor. Few companies were doing user testing. You could read about it in nerdy blogs.

Now, everyone's doing it. Your average website usability is so much better than it was back then.

Today, average website messaging is boring, and reaks of sameness. Most talk about themselves as if they're the only one doing what they're doing. Few companies are doing message testing.

The one who understands the target customer better than they know themselves, wins. Merely ”knowing the customer“ is already mediocre.

10 years from now, all the winners will be doing regular message testing. In fact, it will be an inseparable part of any go-to-market effort."

-Peep

2. New on the blog

How Netflix creates immersive experiences with exceptional design and UX

Why isn't Netflix dethroned by its sea of competition? How do they create immersive experiences? Here are the elements of Netflix's design and UX broken down.

3. Brands Dismantled: How to build a brand community from the ground up

How do you build a brand community in 4 key milestones? Let's take a deep dive into the mind of brand architects and how they’ve scaled their companies in a timeline-based format.

Join Carrie Melissa Jones weekly show on September 8th at 11:00 AM CST.

Save your seat!

4. Our next minidegree is coming

We are excited to announce our Brand Marketing minidegree will be launching September 22, 2021. Standing out now is harder than ever. Organizations are no longer able to compete on features, pricing, or services alone; that’s why we want to help you leverage your brand as a moat to outpace and sustain a competitive advantage in the market.

PS: All pre-orders for the Brand Marketing minidegree gives instant access to 14 of the 24 courses now and will include our Digital Psychology and Behavioral Design minidegree for free. A match made in heaven.

5. Latest episode on "How to Win"

Chris Walker, CEO at demand generation experts, Refine Labs. We hear about the value of testing assumptions, the difference between delivering content and collecting leads, and the power of ignoring the competition. I weigh in with my thoughts on creating strategic narratives, building companies with inbound marketing, being "the best" for your specific customer, developing personal brands and owning a unique point of view.

Stay tuned on Spotify, Apple Podcast or wherever you get your podcast!

6. The psychology behind user behavior

When it comes to improving any experience for users it’s important to understand how individuals form decisions. While we’d all like to think we’re rational decision-makers, the reality is very different. The team at Speero have put together five common heuristics to be aware of when trying to understand user behavior.

Read more 

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