CXL - My podcast is now live, please follow

I have 7 updates for you this week.

1. On my mind

“My B2B strategy podcast - How to Win with Peep Laja - is now live!

I'm looking at fast-growing B2B companies. How much is strategy? How much is luck? How do they win?

I'm unpacking it one company at a time to learn how one increases their odds of winning.

This is no ordinary interview podcast. 

I'm talking to CEOs and executives, tearing down their strategy as they went from 0 to a notable result. 

Each episode mixes in my own narration and 3rd party soundbites.

If you're interested in strategy, you're gonna like it.

Please follow wherever you get your podcasts: 

Google Podcast

Apple Podcast

Spotify."

-Peep

2. New on the blog

9 product demo examples that stand out and convert

What makes a compelling product demo? How does your solution solve problems? Here's a breakdown on how to use demos to engage prospects and important principles.

3. Scale your business with non-paid channels

Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.

Join Casey Hill on September 1st at 11:00 AM CDT.

Save your seat!

4. The 5 biggest myths marketers believe about Brand Communities

Define and demystify what it takes to create a brand community to connect your most loyal superfans.

Join Carrie Melissa Jones on September 8th at 11:00 AM CST.

Save your seat!

5. Introducing organic social media

How can you create and distribute content that will stand out from the pack? It's harder to stand out online, brands invest heavily in social media, and platforms push businesses to spend more on paid media. Here's all you need to come up with fresh ideas, and ensure you're creating and distributing content in the most effective way possible.

We’re excited to introduce our new course! Organic social media was launched this week. Check it out.

6. Free live event on pricing strategy

One of the keys to crafting a successful go-to market strategy is picking a pricing and packaging that is scalable.

- How do you figure out how much to charge?

- How much are people willing to pay?

- How to determine my unit of value?

- How to make sure there’s enough expansion revenue built into the pricing model? 

Live virtual event on Aug 25 featuring Patrick Campbell, Kyle Poyar, and more.

Register here

7. The newsletter for people working in experimentation

Optimizers from Decathlon, H&M and Atlassian + 1000 others are already subscribed to Briefly Experimental. Get interesting experimentation articles, alongside commentary from Speero strategists every two weeks directly to your inbox.

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