CXL - My podcast is now live, please follow
I have 7 updates for you this week. 1. On my mind “My B2B strategy podcast - How to Win with Peep Laja - is now live!
I'm looking at fast-growing B2B companies. How much is strategy? How much is luck? How do they win?
I'm unpacking it one company at a time to learn how one increases their odds of winning.
This is no ordinary interview podcast.
I'm talking to CEOs and executives, tearing down their strategy as they went from 0 to a notable result.
Each episode mixes in my own narration and 3rd party soundbites.
If you're interested in strategy, you're gonna like it.
Please follow wherever you get your podcasts: Spotify."
-Peep 2. New on the blog 9 product demo examples that stand out and convert
What makes a compelling product demo? How does your solution solve problems? Here's a breakdown on how to use demos to engage prospects and important principles. 3. Scale your business with non-paid channels Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.
Join Casey Hill on September 1st at 11:00 AM CDT.
4. The 5 biggest myths marketers believe about Brand Communities Define and demystify what it takes to create a brand community to connect your most loyal superfans.
Join Carrie Melissa Jones on September 8th at 11:00 AM CST.
5. Introducing organic social media How can you create and distribute content that will stand out from the pack? It's harder to stand out online, brands invest heavily in social media, and platforms push businesses to spend more on paid media. Here's all you need to come up with fresh ideas, and ensure you're creating and distributing content in the most effective way possible.
We’re excited to introduce our new course! Organic social media was launched this week. Check it out. 6. Free live event on pricing strategy One of the keys to crafting a successful go-to market strategy is picking a pricing and packaging that is scalable. - How do you figure out how much to charge? - How much are people willing to pay? - How to determine my unit of value? - How to make sure there’s enough expansion revenue built into the pricing model?
Live virtual event on Aug 25 featuring Patrick Campbell, Kyle Poyar, and more.
7. The newsletter for people working in experimentation Optimizers from Decathlon, H&M and Atlassian + 1000 others are already subscribed to Briefly Experimental. Get interesting experimentation articles, alongside commentary from Speero strategists every two weeks directly to your inbox.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
I launched my podcast today
Monday, August 16, 2021
How to Win with Peep Laja I got hooked on the topic of strategy back in 2016, and have been going down this rabbit hole ever since. What I really wanted to figure out is how can one win on
Please don't create a committee
Friday, August 13, 2021
If you want to get things done I have 5 updates for you this week. 1. On my mind “No committee ever built anything great. Decisive action gets done through decisive leadership and vision.
We have a major update
Thursday, August 5, 2021
Don't miss it I have 6 updates for you this week. 1. On my mind “Major product update for Wynter: we introduced a free plan. If you want to recruit and bring your own audience, the platform
This is something that people need
Thursday, July 29, 2021
Don't dumb it down I have 6 updates for you this week. 1. On my mind “Features vs benefits is not a straightforward thing. People do need and look for specific features. Dumbing everything
Don't search for simplicity
Thursday, July 22, 2021
I have 5 updates for you this week. 1. On my mind "Too many folks spend years searching for simplicity, certainty, binary advice. Do this, don't do that. Oversimplification and reductionism is
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