Our new Brand Marketing Minidegree launches today

And why it’s one of a kind
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Performance marketers need to learn brand marketing

Monday, September 20, 2021

Why? Everyone is, once again, doing the same things. ‌ ‌ ‌ Hey there, Why do performance marketers need to learn brand marketing? As practitioner in the Brand Marketing Minidegree, Phil Nottingham

Don't mistake planning for strategy with creating a budget

Thursday, September 16, 2021

Here are the guidelines for an actual strategy ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “A lot of companies mistake planning for strategy. Here's how making a strategic plan

Is a growth mindset really needed in an organization?

Thursday, September 9, 2021

Or is it possible to have a fixed mindset nowadays? ‌ ‌ ‌ I have 5 updates for you this week. 1. On my mind “Everything is changing fast, and growth mindset is needed at all levels of an organization.

Want to live in the future now?

Thursday, September 2, 2021

Then do what others don't and start message testing ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “10 years ago, average website usability was poor. Few companies were doing user testing.

Startups in your market have noticed something

Thursday, August 26, 2021

That you haven't seen yet ‌ ‌ ‌ I have 6 updates for you this week. 1. On my mind “Pay attention to new competitors, startups in your space. They have noticed something about your market that is

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