Spotify and Anchor unveil new podcast monetisation options

A number of new ways to earn money from podcasts on Spotify; plus, new toys from Descript and Clubhouse
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  • Spotify has made a series of announcements about podcast monetisation. First up, top Anchor podcasters in the US can now be part of the Spotify Audience Network. That allows ad-buyers to buy ads on your show, and improves your potential to earn revenue. These ads are called “Automated ads”, since they’ll be automatically inserted: if you’re with Anchor, you can join the waitlist today.

  • Anchor has also launched “Premium sponsorships”, where they sell host-read sponsor credits on your behalf. It’s for “select creators with a higher level of listener engagement”: you’ll be contacted if you qualify.

  • Anchor’s original Anchor Sponsorships is now rebranded “Ambassador ads”, where you spread the word about Anchor to your listeners.

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