Marketer Crew - ⚡ MC - How to Launch on Product Hunt

Today's issue covers several strategies you should apply when launching on Product Hunt, tips on how to prepare, when and how to post, and some post-launch techniques.

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How to launch on Product Hunt, a detailed Guide

When you launch on Product Hunt, you only have one shot. You cannot post the same product twice (without a major upgrade), so you should do your best to make it count. This is why you shouldn't rush it.

Pre-launch — Get followers or early users

- Having an audience, or, better yet, early users, will help tremendously when launching on Product Hunt. 

- Don't forget you will need hundreds of PH upvotes to reach the first page and get featured. Of course, you shouldn't tell your audience to upvote you, but you can tell them about your launch, and bring them into the conversation. The comments will be genuine and this will make other visitors of your listing trust you.

- Early users are both your North Star, and your ambassadors. If you already have some users then you already know who is interested in your product, what are the most important features for them, how to reach them, etc. This will help you know what to build, refine your acquisition channels, and address similar people. You will also be prepared for post-launch questions and critics. 

Pre-launch — Product

- Remember your early users? Iterate over your product until you have a good enough retention and most of your users are happy. You wouldn't want to attract a lot of visitors with the PH launch, then lose them because your product isn't good enough.

- Be prepared for a traffic spike, and make sure you don't have any bugs.

Launch — Timing and listing

- Product Hunt resets its leaderboard every day at 12 am PST. So schedule your post just after 12 am PST, that way, you’ll have 24hrs of exposure.

- Statistically, you get the most exposure on Tuesday/ Wednesday/ Thursday. Be careful, they also are the most competitive days!

- The graphical assets need to be catchy. Test them with your audience. Your first comment as a maker is super important, and it should contain the problem you are solving, how, and who can benefit from this.

Post-launch

- If you are prepared, this should be the most simple step. Interact as much as you can. Don't be spammy and sound human! Be helpful, share your story, insights, and don't be afraid to address negative comments. You got this 

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Snippets

• AdSpyder — an ad-intelligence tool to analyze competitors’ online advertising strategies. It supports Google Search and Ecom ads, Facebook ads.
• TubeSpy — a Google Chrome extension for content creators that can be used as a Youtube keywords research tool.
• Nikita Jerschow — 10 rules for growing an audience.
• Jane Manchun Wong — Twitter is working on revamping the @TwitterSpaces card.
• Alex Garcia — how Beats by Dre hacked the 2012 London Olympic Games to become the most visible brand, increasing sales by 116%, without spending a single sponsor dollar.

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Worth Reading

1. Google started testing displaying short videos on search results.

2. An AMA with Damon Chen on hitting $100k ARR after 9 months as a solo founder

3. The story of how two founders bootstrapped Tally, a no-code form builder, to 11k users and $5k MRR in only one year.

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 Good Findings

• Paved is the largest platform for newsletter sponsorships, working with over 2,000 of the top newsletters, and helping brands like Uber, Square, Salesforce, Monday.com to scale their newsletter sponsorships. Sign up for free to start running newsletter sponsorships.
• Microns.io is a newsletter to discover the best micro-startups for sale. Join hundreds of other entrepreneurs and indie hackers looking for their next acquisition opportunity.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

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Gif / Illustration

A meme from Dagobert Renouf.

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📚 Get the complete Product Hunt Launch Checklist — 12 checklists for preparing the launch from scratch. Available for Airtable, Google Sheets and Notion.