When Is the Best Time to Send Email?

I love it when an email finds me at the right place, at the right time.

When an email lands oh-so gracefully into my inbox, I can’t help but wonder: Is this fate? Or the result of a perfectly-timed email send? (I’d argue it’s a bit of both.)

Nailing that perfect timing can make all the difference for your campaign’s success. So, this begs the age old-question: When is the best time to send an email?

Of course, knowing your subscribers’ behaviors is key. But, to get a better sense of when that sweet spot is, we took a look at nearly 8 billion email opens across six regions around the globe.

Dive into our latest research and observations.

Kimberly Huang (she/her)
Content Marketing Specialist

Curious about what else we found in all that data? Check out our latest edition of State of Email Engagement for more insights and benchmarks.
We took an early look at how Apple’s MPP is impacting email opens. See the shifts and trends that happened in September with our email client market share series.
April Mullen is going to be talking all about the “Future of Email” at Litmus Live (just two weeks away!) and I can’t wait to hear what she shares. Learn more about April.
Another thing I’m looking forward to? Chad S. White’s session on how email marketers can adapt to Apple’s MPP. Here’s more about Chad and his session at Litmus Live.

a globe with comment bubbles pointing to different countries

Links that got me thinking

Chase Dimond shared a hefty thread of 31 email marketing tips to drive conversions (and yes, I took notes!).
UX Collective reminded me: Don’t forget to add white space to your schedule, too.
Action Rocket and Paul Airy teamed up to help make email accessible for all—and the results are in! Read the full study here.

To all the quiet leaders out there

@TedGoas on Twitter: To all the folks who aren't tweeting, blogging, or speaking at conferences, but are showing up everyday and silently killing it with their work... I see you

Hey, hi, hello! Kim here

A bit about me: I’m a digital marketer turned email marketer. Now, I work on a mix of content, social, and other cool things (like this!) at Litmus.

We’ve been asking Litmus Live speakers about their email origin stories over on the blog and it’s got me curious: How’d you get your start in email?

The best time to send email, an early look at MPP’s impact on email opens, and more

When Is the Best Time to Send Email?

Links that got me thinking

To all the quiet leaders out there

Hey, hi, hello! Kim here

Older messages

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