Why Start Page will be your new favorite landing page tool for your business ✨

Happy Friday 👋

Earlier this year, we decided to explore something adjacent to social media to help with a common challenge we know small businesses face — properly leveraging that one key link that we all get on our social media profiles. 

On Wednesday, we launched Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free. 

Start Page lets you quickly generate a landing page and URL for your business, no matter what type of business you have. It gives you the flexibility and power to create a beautiful page to showcase your brand through products, content, events, or announcements, all from one link. Check out some of my favorite Start Pages created thus far: rope.start.page, sofiatoso.start.page, suppliful.start.page, val-et-tintin.start.page, nato.start.page, buffer.start.page (I had to add our own too! 😜)

Say goodbye to expensive, hard-to manage landing page builders. 👋

And say hello to Start Page. 🎉

In today’s newsletter:

• New from Buffer: A place your business can call home

• Instagram adds scheduling for Lives

• Twitter shares new insights into Gen Z shoppers

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram adds scheduling and ‘practice mode’ features for Live creators

• Instagram adds Reels ads into its marketing API
• Helping you understand what’s going on with your Instagram account
• Instagram is testing an in-app feature that will notify users of service outages

Facebook

• Shop what you love on Facebook and Instagram this holiday season
• Facebook announces date for its 2021 Communities Summit
• Where does Facebook go from here?

Twitter

• Twitter will now let you remove followers without blocking them
• Twitter adds custom headline and landing page options for carousel ads
• Twitter shares new insights into Gen Z usage and engagement
• Twitter adds new features to its Twitter Blue subscription service as it looks to broader launch

Pinterest

• Drive more brand purchases with Pinterest’s new social shopping ad features
• Pinterest introduces new shopping features to help shoppers find what they actually love

TikTok

• The questions you need to ask before you join TikTok
• ‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy

LinkedIn

• LinkedIn publishes new 'Inclusive Language' guide to help improve brand communications

Snapchat

• Why Snapchatters are your key audience this holiday season

Audio apps

• Twitter launches Twitter Spaces 'Spark' program to fund and support audio creators
• Clubhouse enables clips on iOS and introduces new link-sharing option

Others

• New from Buffer: Start Page

• 8 ways the advertising industry can eliminate the Latina pay gap (I was quoted in this one! 😍)
• Buffer’s new Start Page lets you quickly generate a landing page and URL for your business

• Squid Game inspired an app to drop 10,000 of these cards in New York and Miami

⚡️ What's New at Buffer

✨ New from Buffer: Start Page

We just launched Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

🖤 Discounted Buffer Accounts for Activists and Organizations

If you are a person of color who identifies as an activist in this area, or if your POC-owned or -led organization engages in anti-racism work, then Buffer would like to offer you a 50% discount for all of our plans.

🗓 Introducing a New Social Media Calendar

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

📲 Six Apps to Help Small-Business Owners Build Their Brands Online

Bloomberg talked to digital business advisers about their favorite tools for social media management. Here are their top picks. ⬇️

🏛 From the Buffer Archives

🎧 Breaking Brand: A Buffer Podcast Series

Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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