Sprout Social - Behind the handle with Social Media Tea

Shoppable Content: The New Way of Buying Online (and 3 Brands Doing It Right)

Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years. How are they doing it? By turning social posts into shoppable content.

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Creating Authentic Connections with Your Audience [Free Worksheet]

There are three elements marketers should focus on to create a more connected digital community: transparency, authenticity and empathy. This worksheet will help your team flex and strengthen those qualities and to brainstorm ways to put them into practice.

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The Enterprise Growth Report: Insights From the Sprout Social Index™

Drawing on data from the Sprout Social Index™, Edition XVII: Accelerate and interviews with leaders from Kettler and Twitter, this report outlines how to to transform your enterprise social strategy into a companywide growth engine.

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How to Measure the True Impact of Social With Earned and Owned Data

In this article, we break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business and how you can do it all with a tool like Sprout.

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