New Media Show to chat with Facebook about podcasting

Spotify is “making Anchor a serious advertising channel”, says Sounds Profitable’s Bryan Barletta this week, with Podsights. Subscribe here.

• Facebook recently added podcasts into their app (mobile only, US only), but haven’t talked too much about their plans for podcasting. 1.8 billion users visit Facebook daily, so anything they do to increase podcasting would be welcome. Today, Facebook’s podcasting team is joining The New Media Show ▸, with Libsyn’s Rob Greenlee and Blubrry’s Todd Cochrane, at 3pm Eastern. You can watch the live feed here.

• John Spurlock has published podcast CDN share by episode for September 2021. He notes “if Amazon’s AWS goes down, almost half of podcasts go down with it”.

• Podsights has launched “Advisor”, a tool to help advertisers uncover the hidden gems in podcast advertising. It’s also released a new Benchmark Report, which is free to download.

• Spotify is hiring hundreds of ad staff across Europe, Australia and Canada, they’ve announced. That will include support staff as well as ad sales, we’re told by a spokesperson.

• NPR is launching a nationwide marketing campaign for its podcasts.

  • In separate news, NPR’s podcasts have been added to the iHeartRadio app in Australia.

• The BBC saw 246m global podcast downloads in Q3/21. That would put them above Wondery, but below NPR in popularity. Pieces of Britney ▸ was highlighted as particularly popular.

• Quake Media, which produces paid-for podcasts in its own app, has launched those same shows in Apple Podcasts for subscription.

• There have been a record number of entries for the Australian Podcast Awards.

• Bandrew Scott reviews the 512 Audio Skylight Mic. Not for you if you have a nasally voice, he says.

• The good folks at Rogue Amoeba have confirmed that all their software is now compatible with MacOS Monterey, which is released next week. We’d probably recommend not updating immediately, though.

• Writing for Podnews, Matthew Stevens wonders: Is YouTube the answer to Google’s Podcast woes?

People

• Julie Shapiro has been made VP of Editorial for PRX and Radiotopia; Audrey Mardavich has been made Senior Director of Content for Radiotopia. Both roles are newly created.
• Amit Shetty has left the IAB TechLab, and will join Pixalate, an ad-fraud detection platform. Mike Midden left the IAB in June.

Tips and tricks - with Shuffle

Set up a community for your podcast in one minute. Your fans might already be chatting here! Learn why top podcasters like Hank Green with 3m subscribers use Shuffle.

• PodBible talks to The Breaking Atoms Podcast for an interview as how they made their Blueprint series. “The thought process is generally ‘does this add more value to the story, and does it fit the narrative arch?’”

• Podcastpage shares 10 ideas to grow your podcast audience. One is to network with other podcasters.

Podcast News - with AdLarge Media

AdLarge, the leading independent podcast ad sales network, presents the Podcast Buying Guide - empowering marketers and agencies to unlock podcast advertising’s full potential. Download your copy today!

Presented by AdLarge Media: Voices for Justice ▸ A true crime podcast hosted by Sarah Turney, the first season explored the story of Sarah’s sister, missing teen Alissa Turney, which led to the arrest of their father in 2020. Each week, Sarah covers more true crime stories, asking listeners to help find justice for these unfortunate victims.

Dan Bongino ▸ is threatening to leave Cumulus. The double-vaccinated former NYPD officer is protesting about Cumulus’s staff vaccination policy; he isn’t a staff member himself, though.

dot com ▸ is a new podcast telling the story of the people of the web. Hosted by Katie Puckrick, the first season looks into Wikipedia, the fifth-most visited website in the world.

Influencer mum Amy Gerard has launched Beyond The Likes ▸, looking at the humorous side of life after having kids. It’s produced by DM Podcasts.

Dreams, a UK bed retailer, has a new children’s bedtime story made for it by two companies based in Manchester in England. Log and the Unicorn is in the Bedtime stories from Dreams ▸ podcast feed, with more to come.

Future Hindsight ▸ returns tomorrow for its sixteenth season, focusing on the theme of The Social Contract. It’s a weekly podcast that takes big ideas about civic life and democracy and turns them into action items for everyday people, hosted by Mila Atmos.

Crime Beat ▸ returns for season four. Presented by Nancy Hixt, it’s been adapted for TV, and takes audiences inside some of the high-profile cases she has worked on that have impacted both sides of the US/Canadian border. It’s produced by Curiouscast.

Les Dames d’Escoffier New York has launched a podcast featuring women in the food and beverage industry. Called Living The Dream ▸, it’s hosted by Penny Stankiewicz, and distributed by LaunchpadOne.

Stuff The British Stole ▸ Season Two of the award-winning podcast, hosted by journalist Marc Fennell, is out today. The show reveals the not-so-polite histories behind looted and dubiously-acquired artefacts. The new season is a collaboration between ABC Studios in Australia and CBC Podcasts in Canada, both countries with the Queen on their money, which we hope they haven’t forgotten.

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