Small Business, Big Lessons: A new podcast by Buffer 🎧

Happy Friday 👋

Yesterday, we launched a new podcast Small Business, Big Lessons. This series goes behind the scenes with inspirational small businesses who are truly driving innovation and redefining how work happens.

The eight-episode series tells the stories of extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys. 🏔

From former criminal defense lawyers and hemp farmers to accidental entrepreneurs and more, this podcast proves that the path to building a successful and impactful business can come through roads less travelled. 🚵

Over the next eight weeks, I'll be diving into each small business owners' journey on Instagram and Twitter. I'll go behind the scenes of each episode and share some learnings, takeaways, and snippets of info you won't find on the podcast. 🎧

👉 Listen to Small Business, Big Lessons here

In today’s newsletter:

• Small Business, Big Lessons: A new podcast by Buffer

• Instagram test 60 second Stories

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram tests longer videos in Stories and new Stories-to-Reels link
• Instagram adds new data analytics to provide more performance insight for marketers
• Instagram introduces Reels Ads placements through its marketing API
• Facebook announces marketing insights sessions for Advertising Week

Facebook

• Facebook Messenger is adding new AR experiences for group video calls
• Facebook celebrates five years of Marketplace with new features
• Facebook tests a new option for cross-posting your Facebook feed posts to Instagram
• #BuyBlack Friday returns to Facebook and Instagram

Twitter

• Twitter shares new insights into holiday tweet trends and key planning points
• Twitter tests new ads placement between tweet replies

LinkedIn

• 10 ways to use LinkedIn for business to get more clients and more sales

YouTube

• YouTube adds auto-chapters as a search element, making this the next stage of its Chapters push
• YouTube outlines key areas of focus for Shorts after the first year of the format

Audio apps

• Clubhouse launches new music mode

Others

• WhatsApp rolls out ‘Collections’ to make it easier to shop
• 26 predictions for social media marketing in 2022

⚡️ What's New at Buffer

🎧 Small Business, Big Lessons: A new podcast by Buffer

An eight-episode series that tells the stories of extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys. 

From former criminal defense lawyers and hemp farmers to accidental entrepreneurs and more, this podcast proves that the path to building a successful and impactful business can come through roads less travelled.

✨ New from Buffer: Start Page

We just launched Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

🖤 Discounted Buffer Accounts for Activists and Organizations

If you are a person of color who identifies as an activist in this area, or if your POC-owned or -led organization engages in anti-racism work, then Buffer would like to offer you a 50% discount for all of our plans.

🗓 Introducing a New Social Media Calendar

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

🏛 From the Buffer Archives

🎧 Breaking Brand: A Buffer Podcast Series

Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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