How to maximize your holiday social media strategy [Live Session] 🎁

Happy Friday 👋

The holiday season is just around the corner – and now is the time to start prepping your holiday social media campaign. Join us for a live session as we chat about how to maximize holiday social strategy with Natasha Samuel, an Instagram strategist that helps small businesses shine online. We'll chat about developing a holiday marketing timeline, how to jump-start your holiday launches, and we will end with a Q&A session.

The free session is happening this Tuesday, November 2nd, 2021 at 10:00 am Pacific / 1:00 pm Eastern.

We look forward to getting you ahead of the holidays and helping you develop a clear path for your strategy!

In today’s newsletter:

• How to maximize your holiday social media strategy

• Instagram expands sharing links in Stories to everyone

• Schedule Buffer posts from anywhere on the web with our updated browser extension

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram expands sharing links in Stories to everyone 😱
• Reddit thread: "I went through IG's "special program" for small creators+advertisers, so you don't have to"
• Instagram announces Shops for affiliate creators

Facebook

• Facebook launches new info sessions for female business leaders 

Twitter

• Twitter shares video creation and inspiration tips
• Twitter rolls out the ability for anyone to host a Space

LinkedIn

• How to optimize your LinkedIn company page for 2022

• LinkedIn adds new tools for company Pages, including workplace flexibility listings and competitor tracking
• LinkedIn rolls out its freelance services marketplace globally after picking up 2M users in smaller US beta

Pinterest

• Pinterest introduces “Takes” and new ways to watch, discover and shop at Creators Festival
• Pinterest introduces its first-ever original content series

Audio apps

• Clubhouse introduces Pinned links

Others

• How chocolate saved Shawn Askinosie
• 5 influencer marketing myths for 2021
• Google launches 'Google for Creators' platform to provide guidance on digital content strategies
• How to maximize your holiday social media strategy

⚡️ What's New at Buffer

🎁 How to Maximize your Holiday Social Media Strategy with Natasha Samuel

Let's talk about how to maximize your holiday social media strategy with Natasha Samuel! Natasha is the host of The Shine Online Podcast and an Instagram strategist that helps small businesses shine online. We'll chat about developing a holiday marketing timeline, how to jump-start your holiday launches, and we will end with a Q&A session.

🎧 Small Business, Big Lessons: A new podcast by Buffer

An eight-episode series that tells the stories of extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys. 

From former criminal defense lawyers and hemp farmers to accidental entrepreneurs and more, this podcast proves that the path to building a successful and impactful business can come through roads less travelled.

✨ New from Buffer: Start Page

We just launched Start Page by Buffer for anyone who wants to create a beautiful, mobile-friendly landing page in minutes and update it in seconds, and it’s free.

🗓 Introducing a New Social Media Calendar

Get total visibility of your content schedule with Buffer's new social media calendar. We rebuilt our old calendar from the ground up, gave it a brand new design, and added it to our free plan. Plus, there are more features to come!

🤳 Instagram Reels: Instructions and Ideas for Small Businesses

Instagram Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. In this post, we'll dive into how you can best use Reels to promote your small business, as well as share ideas for getting creative with Reels.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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