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4 November, 2021

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Foundations of Email Design: Lessons 3 + 4

The design side of email has always intrigued me, since I’m usually on the other (marketing) side. So, when I was given the opportunity to pick the minds of some expert email designers, I couldn’t help but gush with excitement.

Just getting started with email design? Or perhaps you’re a seasoned pro, looking to brush up on the basics. Wherever you are on your journey, we’ve got something for you.

From one designer to another: You’ll get bite-sized lessons and learnings, with guidance from our very own Lily Worth and Jaina Mistry.

Check out our two new lessons—Fonts and Typography followed by Calls to Action.

Kimberly Huang (she/her)
Content Marketing Specialist

P.S. Stay tuned as we release our next (and final) lesson in December!

Litmus Live wrapped up last week and I must admit, I’m nostalgic for it already. Feeling the FOMO? We shared our top 10 takeaways from day 1 and day 2.
Our Ultimate Guide to Dark Mode got a little refresh from Alice Li, including the latest email client support chart (and more!).
We’re helping you find your 2022 email stride. Step into the new year with confidence and join us next week for our webinar with Adobe and Nationwide.
Compared to before the pandemic to now, 70% of brands increased email workload but budgets stayed the same. For more insights like this, check out our latest State of Email report.

a globe with comment bubbles pointing to different countries

A charcuterie of links

Back in December 2020, Spotify was able to successfully dodge a spam trap disaster. Read about how it (almost) went down.
Cynthia Marinakos dissects the problem with hyperlinking “click here” and “learn more” on UX Collective. (And yes, I totally applied those techniques to this email.)
Remember when email died? Not once, but twice… and several times after that. Then you’ll love these fun stickers my teammate Carin made.

I… do a bit of both

@justme_rod on twitter: Idk how to explain it but you either organize your inbox or you don’t

How you doin’, email friend?

Hello hello! I’m Kim—your host for this week’s Litmus Weekly. I work on a mix of content, social, and other awesome things (like this) at Litmus.

Speaking of organizing your inbox… how do you keep yours tidy and organized? (Send tips please!)

More foundations of email design to dig into, updated Dark Mode email client support, and more

Foundations of Email Design: Lessons 3 + 4

A charcuterie of links

I… do a bit of both

How you doin’, email friend?

Older messages

🧟 State of Email is alive, email analytics in a post-MPP world, nominate your best emails, and more

Going back to email design basics, must-have email reports, and more

The best time to send email, an early look at MPP’s impact on email opens, and more

Your guide to typography in email, how to stack columns on mobile, email careers, and more

6 ways to avoid the spam folder, benchmarks & insights to pore over, and more

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