CXL - Embarrassed of myself from a year ago

I have 8 updates for you this week.

1. On my mind

'Anyone who isn't embarrassed of who they were last year probably isn't learning enough.'

I was thinking about this quote when I came across the story of Daniel Kahneman, the Nobel Prize winning author of “Thinking Fast and Slow” being asked if he still agreed with everything he wrote in the book. He said something like: "No. And I love being wrong because I love learning."

Adam Grant, the author of "Think Again," tells of an encounter with Kahneman. After a talk Grant gave, Kahneman, who was in the audience, came up to him afterward and said, “That was wonderful. I was wrong.”

When Grant asked for clarification, Kahneman explained:

“No one enjoys being wrong, but I do enjoy having been wrong because it means I am now less wrong than I was before.”

I'm personally on a constant thinking and learning path putting together and testing theories on what makes companies win. My thinking is evolving week over week, and when I look back at myself like 2 years ago, there was so much naivete. As always, there's so much nuance to complex adaptive systems like business, and humans have a tendency to try to oversimplify things.

What's something you used to think a year ago, but no longer believe?

Follow Peep on LinkedIn for more thoughts on messaging, strategy & optimization.

2. Let's hang in Austin

Imagine going to an event -- and not just sitting and staring at Powerpoints all day, but getting connected to people like you; people you actually want to know.

Get connected with people who have the same title at a similar company, or have similar goals as you. Do a few dinner parties in a single day with multiple groups of them.

That's how I'm going to do all my events going forward. Focus on facilitating conversations and people getting to know each other, and not who is on the stage. Because at the end in-person events are for relationships, not power points.

CXL10 is happening on the 17th of November. It's designed for making lasting connections. You should come. 

Info and tickets here.

3. New on the blog

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

How can you create a digital advertising campaign without a massive budget? How can you stand out in a saturated market? 

In this article, we’ll show you some less saturated digital advertising strategies you can use to get ahead and get people to act.

7 landing page examples & user journey breakdown to swipe for inspiration

What it’s the difference between being in the majority and being one of the top pages that converts? 

You invest a lot in digital marketing to drive traffic back to your site, but at the end your landing page is the make or break of these efforts. Here we’ll break down seven great landing page examples to show you what works and why.

17 things we’ve learned from top product marketers

Why is product marketing the most critical role today? What do you need to succeed in this role?

In this article, we brought together the best product marketers. And we asked them for advice for those who want to rise through the ranks of the most in-demand marketing role today.

4. Product Marketing Minidegree

Product marketers from companies like HubSpot, Drift, Shopify and Outreach got together to create the most in-depth product marketing education for you. 

In 30+ hours, you’ll learn everything you need to know about today’s most in-demand marketing role. From positioning and messaging, to pricing and packaging, to running wildly successful product launches. 

Become great at product marketing. Sign up for your 7-day trial now.

5. CXL Playbooks

The only way to do a thing... Is to do it. When you need to execute or delegate one specific thing, a task, you don't buy a $997 course.

You go to CXL Playbooks because every marketing task you'll ever need is gonna be there, as a simple checklist you just need to follow or turn into an SOP for your team.

Get access to the ultimate database of marketing playbooks. 

6. Latest episode on "How to Win"

Alina Vandenberghe is the person you want to hear talking when it comes to using intelligent insights to develop your product strategy.

She's the co-founder of Chili Piper, the automation tool claiming to double your conversion rate.

She can tell you all about developing a business from one client's problems and having the drive to focus on creating a product so effective that your clients can't afford to stop using you.

Listen to her spill her beans on Spotify , Apple Podcast, or your favorite podcast platform. 

7. CXL Talent Pool

Instead of applying to hundreds of job ads on LinkedIn and other platforms, with CXL Talent Pool, top brands will reach out to you.

If you're looking for a new marketing role, sign up here. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

8. How would you rate your experimentation program?

And how do you stack up against other companies? 

Spend 15 minutes using our free experimentation benchmark tool to review your company's efforts and identify opportunities to improve your practices.  

You'll get your results immediately, as well as the opportunity to download the 2021 benchmark report sharing the scores of over 200 other companies.

Audit your experimentation program.

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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