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11 November, 2021

Blog

What’s New in Litmus

To quote the main character on one of my favorite shows: If you can be one thing, you should be efficient. Finding new efficiencies in my workflow always gives me an extra sense of accomplishment and truly makes my day.

That’s why I’m so excited about the latest additions to Litmus. Our latest updates include new integrations, easier ways to collaborate with all key stakeholders, more ways to focus on email creation, and quick and easy ways to glean reliable insights (despite increasing email privacy measures).

I hope these time-saving new features empower you to find efficiencies in your own workflows and get more high-performing emails into the inboxes of your subscribers. See the ways Litmus can help you.

Jess Materna (she/her)
Director of Product Marketing at Litmus

We shared 9 ways to use persuasive design & psychological triggers to boost email results. As a psych major, I found these conversion-centered design tips intriguing!
What’s the secret for cultivating loyal customers and driving revenue? Stellar post purchase emails like these!
Personalization and automation are must-haves for email marketing success. Learn more about this trend and other key email insights in our 2021 State of Email report.
The only constant in life (and email marketing) is change. Learn how to embrace the change and set your email program up for success in the coming year.

Show off your emails and submit your entry for the 2021 Email Excellence Awards. Winners will receive tickets to Litmus Live 2022 (and talk about that grand prize!).

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These are a few of my favorite links

When it comes to email lists, it’s not all about volume. Forbes shared some great tips for optimizing your list by targeting the “right” contacts.
I am constantly impressed by brands that excel at personalization. CMSWire shared some tips for focusing on personalization basics that matter most.
How do you turn a new customer into a repeat customer? Follow Anna Senkina’s awesome advice on creating emails that foster customer loyalty.
Alright, I’ll admit it; BuzzFeed quizzes are one of my favorite distractions. According to this poll on email preferences, my email habits aren’t super popular!

You CAN do this!

@mpmpate42 on twitter: Email marketers getting ready for the holidays. #emailgeeks #EmailMarketing

Hey there! I’m Jess, nice to meet you!

I work on the Product Marketing team here at Litmus and love to help launch new, exciting features that make your email workflow as easy and seamless as possible. I’m also a cat mom, wife, and love a good book and a glass of wine.

Speaking of books, what are you reading right now?

Design tips to create high-converting emails, see what’s new in Litmus, and more

What’s New in Litmus

These are a few of my favorite links

You CAN do this!

Hey there! I’m Jess, nice to meet you!

Older messages

More foundations of email design to dig into, updated Dark Mode email client support, and more

🧟 State of Email is alive, email analytics in a post-MPP world, nominate your best emails, and more

Going back to email design basics, must-have email reports, and more

The best time to send email, an early look at MPP’s impact on email opens, and more

Your guide to typography in email, how to stack columns on mobile, email careers, and more

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