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18 November, 2021

Awards

Email Excellence Awards

OK, so there are a number of things that impress me about the email community, not the least of which is the sense of humor I see rampant in Slack and on Twitter. But one of the things that’s stood out time and again is HOLY CRAPOLA, you all are creative.

Seriously. Whether it’s killer copy, coding for every email client under the sun (looking at you, Outlook ), or design that makes your jaw drop, y’all are amazingly talented.

And we want to recognize you for that. Submissions for the 2021 Email Excellence Awards are open until November 30th. If you’ve got an email campaign you want to show off, check out the categories and send in your submission.

Shannon Howard (she/her)
Customer Marketing Manager

P.S. If you don’t see a Litmus Weekly in your inbox next week, don’t worry. We’re on holiday in the U.S., so we’ll “see” you again December 2nd!

Need some inspo for winning back customers? Then you’ll love these 6 examples.
Check out the latest 2 lessons in our Foundations of Email Design series. (And stay posted: The final lesson drops in December.)
Last week, we shared some exciting news: Litmus acquired Kickdynamic, an AI-driven dynamic content automation solution.
What’s keeping your email from the inbox? We break it down in this blog—plus share how Litmus Spam Testing can help.
Get a step-by-step walkthrough on how to create a library of modules with Litmus so you can build emails faster.

a globe with comment bubbles pointing to different countries

Reads from ’round the web

Really enjoyed this interview between Morning Brew and Dr. Marcus Collins from Ross School of Business on marketing brand purpose.
As we prepare for 2022, here are some email design trends to keep top of mind.
Bookmarked these post-purchase emails for future campaign ideas.
I’m referencing this blog for some thoughts for our Litmus monthly newsletter.

Found in the Email Geeks Slack

Boardroom suggestion meme: Man 1: Alright, the holidays are coming and we need more sales. Ideas? Man 2: Email an old outdated list? Woman 1: Send twice as many emails? Bored Man: Remove unengaged subscribers and send more relevant content? Bored Man gets thrown out window

Hey! Shannon here.

I work on the Customer Marketing team here at Litmus. My job is to help you be successful as an email marketer and Litmus customer—both #EmailGeeks and Litmus customers (#ShowMeABetterJob). Outside of work, I love to feed people, make up songs for my cat & dog, and dabble in many hobbies without committing to any of them.

Enable my hobby problem—what are your favorite activities?

Win-back email inspiration, Litmus tricks & tips, and, oh, we acquired a company

Email Excellence Awards

Reads from ’round the web

Found in the Email Geeks Slack

Hey! Shannon here.

Older messages

Design tips to create high-converting emails, see what’s new in Litmus, and more

More foundations of email design to dig into, updated Dark Mode email client support, and more

🧟 State of Email is alive, email analytics in a post-MPP world, nominate your best emails, and more

Going back to email design basics, must-have email reports, and more

The best time to send email, an early look at MPP’s impact on email opens, and more

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