CXL - CXL is 10 years old

I have 7 updates for you this week.

1. On my mind

In the previous decade, focusing on product capabilities was enough to win. Today, there are 50x more companies than there were 10 years ago.

The markets are crowded, the bar is way higher. What used to be 'wow' 10 years ago is a mere 'meh' today.

We've entered an era of mature, saturated markets. Feature-based differentiation is going away, and mostly already has. Most can't win on innovation, at least not sustainably.

To win over the next decade and beyond, you need to strategically choose your customers and build up your buyer intelligence capabilities.

To understand how B2B companies need to win in mature, competitive categories, read the entire article on LinkedIn.

2. New on the blog

A content-driven framework for personal brand building

How can you foster your personal brand? How can you increase your audience and revenue?

In this article, we'll explain how to build a personal brand, grow your audience, and expand your online presence.

3. CXL is 10 years old

Ten years ago, Peep uploaded the first article to CXL's blog. It was called ConversionXL then. Besides the name, a lot has changed, but our goal remains the same… To create the best marketing education platform for you. 

Here’s what happened in the meanwhile:

We’ve got you to thank for everything. You made this possible, and you’re the one we’re doing this for. Our only birthday wish is to hear what your journey looked like in the last 10 years.

If you want to tell us if and how CXL helped you, you can do it on this LinkedIn post.

4. CXL Playbooks

Scaling a business without clear and thorough documentation is a mess. But then, building your SOPs from scratch is just as chaotic.

Developers don’t reinvent every process with every new project. Instead, they use libraries. So why can’t marketers do the same? 90% of marketing tasks are not unique, and someone already figured out the optimal way to do it.

You can now be more efficient with your time and tame your daily work whirlwind. We’ve built CXL PLaybooks where best marketers share their processes through 10 step checklists. You can even integrate them with your project management tool and use them as a base for your SOPs.

Get access to the ultimate database of marketing playbooks. 

5. Latest episode on "How to Win"

Neha Sampat is the person you want to hear talking when it comes to growing to revenues of $26 million with 160 staff in three years

She's the Co-Founder and CEO at Contentstack, an API first, headless CMS.

She can tell you all about how they spun the company out of their services business in 2018 after identifying a gap in the market and how to grow by retaining a team of expert engineers and problem-solving for clients.

Listen to her spill her beans on Spotify, Apple Podcast, or your favorite podcast platform. 

7. CXL Job Board

These are 3 great job offers on CXL’s Job Board this week. There's more here.

If you want top brands to reach out to you, sign up for CXL Talent Pool. It's free. 

And if you're a company looking to directly access the best marketing talent and skip all the spammy applicants, apply here.

7. Free experimentation program maturity audit

How do you stack up against other companies doing experimentation? Spend 15 minutes using our free experimentation benchmark tool to review your company's efforts and identify opportunities to improve your practices.  You'll get your results immediately, as well as the opportunity to download the 2021 benchmark report sharing the scores of over 200 other companies.

Audit your experimentation program.

Peep Laja
Founder at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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