Marketer Crew - ⚡ MC - The Right Holiday Email

Hey, and welcome to Marketer Crew's weekly issue!

Tip: Strengthen customer relationships with (the right) holiday emails

Done right, a holiday email can strengthen your brand and make customers feel special. Done wrong, the opposite is likely. Spread the cheer and build relationships with genuine, non-promotional holiday wishes.

A generic holiday email is a great opportunity for customers to unsubscribe. Instead of sounding like every other business trying to capitalize on the holiday, Kristen McCormick breaks down good emails that will have a positive impact on your customers (and your brand). First off, be personable, keep it simple, and make it heartfelt. Don't be promotional — no CTA's, no asks, no selling. Talk about your mission, as opposed to your products, value prop, etc. Feel free to give a recap of the year and what happened for your business, but be honest; not boastful. Fun holiday photos of you (and your team) can go a long way. Thank them for their support and wish them a happy holiday season and new year. Above all, be genuine. Check out Kristen's article to find yawn-worthy words and phrases to avoid, along with some good examples of emails.

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Snippets

• 250 Trends for 2022 — 70+ reports from Accenture, Gartner, Instagram, McKinsey.
• Magic Sidebar — A browser extension to enhance your Twitter marketing, featuring analytics, CRM, and audience growth tools.
• Alex Garcia — The framework Pixar and Disney use to tell compelling stories that keep your eyes glued to the screen.
• Growth Tactics — We've helped 1,000+ people build a Twitter audience. Here's the framework for growing smarter and faster.
• Trung Phan — Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend. Here's the story.

Worth Reading

1. 20 Holiday marketing campaign examples from Hubspot.

2. Wrapped is Spotify's secret growth marketing hack.

3. Shopify started allowing merchants to sell NFTs directly through their storefronts.

4. How TikTok reads your mind — its algorithm described in an internal leaked document.

 Good Findings

• Meet Wordhero, a suite of 50+ writing tools powered by AI - with new ones added constantly.

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