Marketing Dive - Top Marketing Trends of 2021
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Top Marketing News of 2021
Monday, December 27, 2021
KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19
Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger
Thursday, December 23, 2021
Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving
Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards
Wednesday, December 22, 2021
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm
Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot
Tuesday, December 21, 2021
Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,
Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab
Monday, December 20, 2021
KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were
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