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Marketing Dive - Top Marketing Trends of 2021

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Top Trends of 2021
 
 
 
 
Few people, in marketing or elsewhere, had heard of a nonfungible token prior to the start of 2021. Now, the tech is inescapable and appears primed to remain ubiquitous in 2022. The meteoric rise of NFTs and all things metaverse over the past 12 months speaks to a period where new digital concepts have taken hold at a remarkable rate. Meanwhile, already budding tactics — from connected TV to TikTok (the latter of which surpassed Google as the most-visited site this year) — continued to gain traction amid an ad market rebound that's outpaced that of the general economy.

Below, Marketing Dive has assembled its biggest trends stories of 2021. These pieces reflect an industry undergoing intense transformation in the face of changing mandates around ad targeting, cultural resonance and agency leadership. They serve as a bellwether for what will set the agenda as marketers map out strategies for a rocky — and surely exciting — road ahead.

As always, thanks for reading.

Peter Adams
Reporter, Marketing Dive
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Top Marketing News of 2021

Monday, December 27, 2021

KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19

Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

Thursday, December 23, 2021

Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving

Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

Dec. 20 - General Mills names new marketing leader | KFC previews fresh approach with hip-hop collab

Monday, December 20, 2021

KFC previews new marketing approach with year-long Jack Harlow partnership; Forever 21's metaverse venture lets Roblox users customize virtual fashion stores; Nike, Etsy's mobile apps were

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