⚡ MC - 5 Proven Tips To Improve Your Newsletter's Open Rate

Welcome to Marketer Crew's weekly issue. Today we'll go over some ideas to improve your open rate.

Proven Tips to Improve Your Newsletter's Open Rate in 2022 by Alex Garcia

1. Emoji identity.
Morning Brew includes a “coffee emoji” in all of their subject lines for good reason. Because the repeated use of the “coffee emoji” ingrains their identity in a reader’s inbox. So, when you wake up in the morning, have 30 new emails in your inbox, you know that the email with the “coffee emoji” is from Morning Brew.

2. Ask for a reply in your welcome email.
One of the most effective ways to combat landing in the Spam folder is to ask for a simple reply in your Welcome Email. The reason is that a reply or conversation is a strong signal to your email server that you trust the sender.

3. Change your email's profile picture.
Use a profile picture you know your readers will recognize. If you want to draw the reader's eyes to your email, try using an animated GIF. 

4. A/B test your subject line.
Before sending your email, create an A/B test that runs a few hours prior to your send that determines a winning subject line. Run this test on your most unengaged subscribers. Take the winning headline and run with it.

5. Segment your audience.
The more you can segment your audience, the more you can personalize your messaging. You can do it by open rate, demographics, clicks, interests, entry point, etc.

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Snippets

• A to Z of Product-Led Growth — Free e-book to learn how successful product companies leverage product-led growth.
• NoCodeZ 2.0 — Create web and mobile apps with AI. You write a business story, and how the app should work, and the platform builds the apps for you with complete infrastructure.
• Andrew — The Perfect Lead Magnet. How to create a compelling, high-converting lead magnet.
• Brodie Clark —  I tested out a ton of new SEO tools. Here's my top 10 (both free & paid) to use in 2022.
• Amanda Natividad — Content marketing is a lot harder these days. Last year, 65% of Google searches ended without a click. Marketers need to get a lot savvier about their content. Here's how.

Worth Reading

1. Morning Brew: The most overhyped and overlooked marketing trends of 2021, according to our readers.

2. Hubspot: social media trends for 2022.

3. Ahrefs: 66 Content Marketing Statistics for 2022.

 Good Findings

• Launching your own business can be intimidating without a proper strategy. Get for free the complete marketing roadmap that grew Mint to 1 million users in 6 months.
• Your business needs a mobile app, but learning to code feels like a hurdle you’ll never clear. Create and monetize mobile apps without any coding with Andromo.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

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