Weekender: Best Buy launches in-house media company

 
 

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Jan.​ 8,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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Jan. 7 - Oreo takes over last standing Blockbuster | Will Cameo play bigger role for brands?

Friday, January 7, 2022

Cameo poised for bigger role in brands' 2022 social strategy; Yahoo builds out shoppable ad tech with MikMak deal; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive

Jan. 6 - P&G steps into the metaverse | TikTok heads to gyms, restaurants in OOH deal

Thursday, January 6, 2022

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal; User-created content — especially video — gains on traditional media consumption; Super Bowl LVI: Tracking every ad; Can

Jan. 5 - Frito-Lay, Rick Astley renounce New Year's deprivations | NBCUniversal unveils new data solution

Wednesday, January 5, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio; Best Buy launches in-house media company; Can livestream shopping in the US catch up to China's soaring

Jan. 4 - Can legacy carmakers close the EV gap? | Lexus offers spin on hustle culture

Tuesday, January 4, 2022

Lexus offers spin on hustle culture with digital-heavy campaign; TikTok dethrones Google as most-visited website; Super Bowl LVI: Tracking every ad View online | Signup | Forward Marketing Dive Daily

Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting

Monday, January 3, 2022

How Yum Brands generates sales, cultural impact with a three-pronged marketing framework; 5 campaigns that leveled up mobile tech in 2021; Martin Sorrell on how S4 Capital is disrupting the legacy

Jan. 19 - Escada America files Ch. 11 | Forever 21 names new CEO

Wednesday, January 19, 2022

Women's fashion retailer Escada America files for bankruptcy; Forever 21 turns to retail veteran Winnie Park as CEO; Are Sephora and Ulta on a collision course?; Walmart signals metaverse plans

Assessing PE mega-fund growth

Wednesday, January 19, 2022

A new look at fund performance; Microsoft scores Activision Blizzard for $68.7B; Curbio brings home $65M; Mythical Games lands Polystream Read online | Don't want to receive these emails? Manage

Big News: I Just Sold the Niche Site Project 4 Site!

Wednesday, January 19, 2022

I have BIG news to share today! I've officially sold my site, OwnTheYard.com! This has been my public case study site for Niche Site Project 4 over the past 3 years. You can read all the news about

Jan 19: BetMGM CEO: market getting smarter

Wednesday, January 19, 2022

BetMGM FY21 update, Full House Q4 preliminary results, Esports Technologies earnings guidance, Michigan Dec21, NeoGames/Aspire reaction. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Posting better LinkedIn content...

Wednesday, January 19, 2022

Curious about NFTs, Reader? If you're ready to discover how to use Web 3.0 to grow your business, we've just launched a new show all about this exciting new frontier. Simply search “Crypto

Jan. 19 - Anheuser-Busch refreshes logo | Oscar Mayer's 'bologna-inspired' face mask

Wednesday, January 19, 2022

Oscar Mayer's 'bologna-inspired' face masks poke fun at self-care; As events again go virtual, marketing takeaways from a timely metaverse activation; TV tops in video for reaching

Digital Marketing in 2022: KPIs & Metrics That Matter

Wednesday, January 19, 2022

Learn how to set effective, data-backed KPIs and metrics to accurately assess your strategies. Learn how to set effective, data-backed KPIs and metrics to accurately assess your strategies. What: KPIs

How to Use Instagram Insights (in 9 Easy Steps)

Wednesday, January 19, 2022

If you're using Instagram in your role, it's critical to analyze your performance to make better marketing decisions on the platform. HubSpot Marketing Blog Jan. 19, 2022 marketer reviews

David Swensen, the Greatest Institutional Investor of All Time

Wednesday, January 19, 2022

To investors, I am constantly trying to learn as much as possible about the best capital allocators in the world. This focus intersected nicely with my wife's recent work on former Yale Chief

UK launches four-day work week trial

Wednesday, January 19, 2022

.... and Microsoft's record $70bn gaming takeover View this email in your browser 19th January 2022 Bite-sized business news from the UK and beyond Good morning 'Energetic' and '