Chloe LongstreetJan 14
Mailbrew Marketing Weekly - Marketing Weekly #58
16
Sunday January, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
To Do Well On Social Media, Just Be A Good Person
Why you can (or cannot) trust your reports
Marie SharapaJan 14
Why LinkedIn Is The Best Social Media Platform For B2B Brands?
Tara Fitness ⭐️Jan 14
7 Tough Lessons From My Rookie Year as a Freelance Copywriter
Chris WojcikJan 14
10 Free Online Certificates for Digital Marketers in 2022
Sophie AlboJan 14
16 Knockout Article Ideas: How to Write Regularly for Your Blog
Stefanie FlaxmanJan 13
Serious writers come up with article ideas all of the time, without overthinking the process. They know that each article...
The post 16 Knockout Article Ideas: How to Write Regularly for Your Blog appeared first on Copyblogger.
How to Become a Thought Leader on LinkedIn
Jenny FossJan 10
Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
5 Competitor Analysis Tools You Should Be Using 
But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free. In this article, we’ll go…
Michal PecánekJan 13
But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free. In this article, we’ll go…Read more ›
The Case for Permissionless Co-Marketing
Amanda NatividadJan 10
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it. It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned …
The genius of Tesla's marketing strategy 
Dec 6
Traditional advertising is less effective than ever before. It interrupts. It can’t get through ad blockers. We’ve learned to ignore it. Having fans sell your product is more effective than ever before. Tesla grasp this. They have zero advertising budget. The focus is on turning customers into fans. And it's …
From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer’s Block
Tim MetzJan 11
A writer’s biggest worry is running out of time, inspiration, or both before yet another deadline. There’s still research to do, the outline to restructure, and that perfect quote to find somewhere in a swamp of browser tabs. Oh, and then the actual writing of the piece itself. 🤯 Note-taking …
Content Marketing Attribution: How to Measure Content Performance
Devesh KhanalJan 13
Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.
Newsletters
🤷♀️The Trust Paradox
Ali AbouelattaJan 11
How did startups with businesses anchored on overcoming a large threshold of trust acquire early customers when they have no track record to fall back on?
The Year is Young!
Victoria KellyJan 14
Your recap of this week in marketing + a sun-shiny drink if you miss the sun as much as we do.
The post The Year is Young! appeared first on Carney.
Podcasts
[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds
Claire Suellentrop introduces the Jobs-to-be-done methodology that is replacing the old method of creating customer personas. This episode is a step-by-step practical guide.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Strategies For Building A Successful Self-Employed Life
ducttape.libsyn.comJan 13
In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He's also the author of a book called: The Self-Employed …
8 Shopify Growth Hacks You Can Steal In 2022 #364
- Try Privy for FREE today
- Follow Ben on Twitter
- Check out the full post on 100 Ways To Grow Your Store
- Get your free copy of Ecommerce Marketing Recipes
- Check out Privy Masterclass
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Get …
Starting From Nothing: How To Get To $10,000 A Month
Copyblogger Media LLCJan 12
--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
Finally, a Reason for TikTok
John Wall and Christopher PennJan 14
In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok – It’s about the music!! 6:06 – 7:06 Blueshift’s SmartHub CDP delivers …
How to Start a War: Leveraging a Medium (Ft. Michael Trapani.)
It took Michael Trapani six years to make How to Start a War. From meticulous research, immersive sound design, impeccable narration and poignant story writing, Michael masterfully leveraged the audio medium for this series.
How to Start a War is a podcast about WW2. Most of us know how that …
I watched hours of viral content made by businesses on TikTok. Here are the strategies they use to go viral!
Hi all, these past few months, I’ve been doing a lot of research on how businesses use TikTok to grow. I was seeing a lot of huge brands (Ryanair, Duolingo, etc.) having success on there, but my clients are startups and small businesses with a limited budget, so I wanted …
My Ads Are Not Getting Enough Reach, How do I Fix That?
I’m a small business owner and I started making ads to kinda put my products out there. For now, it’s just social media marketing I’m doing but I don’t think I’m getting enough reach or at least not reaching the right audience. I’m pretty sure I’m saying all the right …
Anyone else feel like marketing is impossible to get a job in at the moment?
I’m stuck. horribly stuck. I’m applying to jobs for hours of the day and I NEVER hear back. I have no idea what I’m doing wrong and all I can think is that it’s the shear volume of people wanting to do it. I fill out cover letters for each …
Marketing Jobs on HeyMarketers.com →
New year, new CEO
It’s a new year, and I’ve decided it’s a good time to replace myself as the CEO of Signal.I have now been working on Signal …
Career Karma Raised a $40 Million Series B To Expand Into Higher Education and the Enterprise
This $40M Series B Round was led by Top Tier Ventures along with other new and existing investors.
It’s Time to Exit the American Cult of Positive Thinking
America’s problems can’t just be manifested away.
Copywriting Examples — The world's best copy. In one place.
The only swipe file you’ll ever need. 330+ handpicked examples. Broken-down.
A Roadmap to Learn SEO w/ Free Guides & Tools | #LearningSEO
Do you want to start or expand your SEO learning process? Take a look at this SEO learning roadmap w/ free guides, tips, resources and …
Instagram testing Stories redesign with vertical scrolling in its app
Some users in Turkey and Brazil have received an Instagram update that brings vertical scrolling to Stories.
Julian Shapiro @Julian
One of the most important images I've seen.
The difference between happiness, meaning, and true psychological richness.
From research by @ErinWestgate
Nik Sharma 🚢 @mrsharma
Good content (videos, ads, articles, etc) makes you feel like you're accomplishing something by just consuming it.
Matthew Kobach @mkobach
Consistently good is more effective than occasionally great. And within your control.
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
An email is basically a 5-step funnel:
1) Subject line → open
2) Open → headline
3) Headline → body text
4) Body text → CTA
5) CTA → click
Stop overcomplicating it.
Joel Klettke @JoelKlettke
If a middle-aged man who works in marketing goes missing, don’t send a search party.
Just drop a contrarian take on his most recent LinkedIn post.
He’ll show up in thirty seconds.
Tim Soulo @timsoulo
We have just published job openings for quite a few positions in our (@ahrefs ) Marketing team.
Come check them out! 😉
And I would really appreciate a like/RT 🙏, because (as I'm sure you know) finding great people is super hard!
Andrea Bosoni @theandreboso
The harder people try to grow their followers the less interesting they usually become.
Ross Simmonds @TheCoolestCool
At a certain point you need to stop reading:
How to write an ebook
How to build an audience
How to create a content plan
And just put in the work. Write something with a couple typos. Publish something people disagree with. Launch something at the wrong time.
Get in the game.
Katelyn Bourgoin ⚡️ @KateBour
Every marketer says that understanding your customer’s buying journey is critical...
But many are making the same (potentially deadly) mistake:
hiten.eth @hnshah
Logical and rational people are a gift to the world.
Corey Haines | coreyhaines.eth @coreyhainesco
Some news: I reacquired heymarketers.com! 🎉
After selling it in November of 2020, it's now back in my hands again and I couldn't be more excited.
It's now the Swipe Files Job Board — the best marketing jobs in tech.
Here's the story and what's next...
Christina Garnett @ThatChristinaG
Community Twitter,
Do you want to be the Director of the HubSpot Community?
We're hiring...
hubspot.com/careers/jobs/3…
Taylor Holiday @TaylorHoliday
What drives ad account success?
Is it story and marketing? Or the next best ad?
Many businesses are on a hamster wheel of constantly trying to create the next best ad. It's an endless, volatile cycle.
Ready to break free? Let’s talk four-peaks theory …
Matt Navarra @MattNavarra
Instagram begins testing TikTok-style vertical scrolling for Stories 9to5mac.com/2022/01/12/ins…
Pe:p Laja @peeplaja
Realities of the world today and even more tomorrow:
- Long-form content consumption down. Few watch 60 min webinars
- More people consume content on social than blogs
- Tiktok is training people to get a point across in under a minute
TL;DR is that more people just want TL;DR
Rand Fishkin @randfish
Clear explanation of exactly how Google deceived advertisers and publishers to win ad markets they didn't already control.
No amount of private sector action can fix this, only govts can:
Leah AntiTrustButVer1fy Nylen 🐧 @leah_nylen
According to Texas, Google told everyone that its online ad auctions were second-price auctions. But in reality, it was using third-price auctions and then pocketing the difference.
Aleyda Solis 👩🏻💻 @aleyda
People: Oculus is amazing, next level gaming experience you need to try out!
Me, in the sofa recovering from the booster effect: Mario Bros FTW!
Kevin_Indig @Kevin_Indig
Excited to speak about Ecommerce SEO at YoastCon!
Yoast @yoast
We are excited to have the SEO kings of Shopify, @Kevin_Indig and @jackson_lo, as speakers at #YoastCon2022! 💪 They will go over the importance of investing in SEO and best practices that will set your online store up for success. Sign up now 👉 yoa.st/4ju
Lenny Rachitsky | lennysan.eth @lennysan
The growth of the newsletter Slack community since day one. We're now at 1,700 weekly active users, and 800 daily active (out of 6,000+ total members).
Jay Acunzo @jayacunzo
“Do you want to create more word of mouth?”
100% of marketers: “Yes.”
“Are you willing to create things people love so much they share it?”
99% of marketers: “No.”
Jimmy Daly @jimmy_daly
the more i use @todoist the more i like it. it's hard to imagine working without nowadays.
Kristen LaFrance @kdlafrance
The ability to make yourself laugh is underrated.
Just spent the last 30 minutes laughing at my own podcast outtakes.
I feel so good about my work now.
Normalize this.
Jahmar Gale | Data Analytics • Marketing • Podcast @DataJayInTech
I have a plethora of Google Meets scheduled with Senior Data Analyst, Marketing Data Analyst and a CEO 🤯 The Power of networking and putting yourself out there!
#TechTwitter #BlackTechTwitter #BlackInData #MarketingTwitter
Lee Benecke @leebenecke
What #MarketingTwitter can learn from Karen:
🐿 Use positive keywords like ‘upcycle’ to replace negative ones like ‘decapitate’
🐿 £10 for 1. £35 for 2. Economics.
🐿 Tap into culture by talking about ‘waste’ and how you play GOLF with squirrel HEADS
🐿 Oopa. Gangnam Style. twitter.com/nocontextbrits…
Deonta Green @DeeOnDemand
Marketing group start up for sale! postmarketinggroup.com #BlackTechTwitter #MarketingDigital #marketingtwitter #startups
MeganLJTaylor @Megantcreative
Starting a #SmallBusiness often comes at a sacrifice but that sacrifice will pay off later. #DigitalMarketing #DigitalMarketingServices #contentmarketing #marketingtwitter #marketingtips #MarketingSuccess #Entrepreneur
Deepak Sardana - Retweeting 24x7 @deepaksfl
𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐡𝐚𝐬 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬
& it's available👇
"Tried and tested" attitude & workability measure is highly significant when the technology is stepping ahead with fresh inclusions of updates & we're least aware of its depth.#marketingtwitter
#TrytoTry
Business Partner Mag @BizPartnerMag
4 Marketing Trends That Will Be Big in 2022 Brands and companies will try to latch onto as many trends as they can. Some might prove to be more effective than others. However, there is no problem in trying them all out. #marketing #MarketingStrategy go.shr.lc/3ndPfLQ
Md Rabiul @NtrRabiul
Grow Your Instagram With Expert,
Instagram Marketing With Carousel Post 📲
Mail: mdrabiul463770@gmail.com
#instagram #marketingtwitter #instagrammarketing #businessgrowth #socialmediamarketing #INSTA #freelancing
ⓒⓘⓣⓨ˙•● ³ @CityOnFleek
“Currently Working On Making Myself More Valuable.-City🌎🌍🌏#Entrepreneur #WealthSecrets #BusinessDubai #BusinessNews #BusinessNewsThisWeek #BusinessStrategy #Business #BusinessOwner #BusinessMan #Investing #InvestingTips #InvestingPlan #MarketingTwitter #BuiltDifferent #NFTs
Riza Galang @rizagalang_
#AusOpen Social Media Manager is ready --> load all those videos today particularly Rafa, Ash, Krygios, Osaka and more.
👍💜 #MarketingTwitter
Darren @ MailLander | Email Marketing @MailLanderio
The biggest secret with high converting emails is to see it from the customers shoes.
When explaining to our new hires...
We found ourselves constantly asking them to think about the what would the customer expectations be from their eyes.
#EcommerceTips #marketingtwitter
_scentcare 🛒 @_scentcare
#beautifulskin without sunscreen is unhealthy skin.Skin Doctor Sunblock with Collagen & Vitamin E SPF60💛is available.
Shop🛒via DM or⬇️WhatsApp.
📞 : wa.me/message/NJKKRH…
#sunscreen #Skin #Ghanaians #Togo #health #marketingtwitter #TgTwittos #Bénin #blog
Donata @donatashop
Kode: CC5979
Sale : 120.000
Ready : black Khaki purple green pink
Material: Nylon
Panjang : 22cm
Lebar : 9cm
Tinggi : 17cm
Berat : 300 gram
Mendapatkan Tali Panjang
#marketingdigital #MarketingTwitter
@__KangMasMo3__ @p3jalan @th3guzel @koen_syam @vivivivere2
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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