Mailbrew Marketing Weekly - Marketing Weekly #58

To Do Well On Social Media, Just Be A Good Person • Why you can (or cannot) trust your reports • Why LinkedIn Is The Best Social Media Platform For B2B Brands? • 7 Tough Lessons From My Rookie Year as a Freelance Copywriter • 10 Free Online Certificates for Digital Marketers in 2022 • 16 Knockout Article Ideas: How to Write Regularly for Your Blog • How to Become a Thought Leader on LinkedIn • 5 Competitor Analysis Tools You Should Be Using • The Case for Permissionless Co-Marketing • The genius of Tesla's marketing strategy
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Sunday January, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

16 Knockout Article Ideas: How to Write Regularly for Your Blog
Stefanie FlaxmanJan 13

Serious writers come up with article ideas all of the time, without overthinking the process. They know that each article...

The post 16 Knockout Article Ideas: How to Write Regularly for Your Blog appeared first on Copyblogger.

How to Become a Thought Leader on LinkedIn
Jenny FossJan 10
Done well, building your thought leadership can help you foster trust and credibility with customers, become a go-to voice in your industry, and open up amazing opportunities. A seasoned LinkedIn thought leader shares her tips for how to get started.
5 Competitor Analysis Tools You Should Be Using
Michal PecánekJan 13
But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free. In this article, we’ll go
Read more ›
The Case for Permissionless Co-Marketing
Amanda NatividadJan 10
There’s a marketing tactic you’ve never heard of. It barely has a name yet. But, many of the best marketers are already practicing it. It’s called Permissionless Co-Marketing. It is the deliberate effort of aligning yourself with other brands by promoting them in your work. It’s the inverse of earned …
The genius of Tesla's marketing strategy
Dec 6
Traditional advertising is less effective than ever before. It interrupts. It can’t get through ad blockers. We’ve learned to ignore it. Having fans sell your product is more effective than ever before. Tesla grasp this. They have zero advertising budget. The focus is on turning customers into fans. And it's …
From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer’s Block
Tim MetzJan 11

A writer’s biggest worry is running out of time, inspiration, or both before yet another deadline. There’s still research to do, the outline to restructure, and that perfect quote to find somewhere in a swamp of browser tabs. Oh, and then the actual writing of the piece itself. 🤯 Note-taking …

Content Marketing Attribution: How to Measure Content Performance
Devesh KhanalJan 13
Many companies write for the wrong audience without knowing it. We share our process for doing customer research to hone in on who to write for.

Newsletters

🤷‍♀️The Trust Paradox
Ali AbouelattaJan 11
How did startups with businesses anchored on overcoming a large threshold of trust acquire early customers when they have no track record to fall back on?
The Year is Young!
Victoria KellyJan 14

Your recap of this week in marketing + a sun-shiny drink if you miss the sun as much as we do.

The post The Year is Young! appeared first on Carney.


Podcasts

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds
https:Louis GrenierJan 11

Claire Suellentrop introduces the Jobs-to-be-done methodology that is replacing the old method of creating customer personas. This episode is a step-by-step practical guide.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Strategies For Building A Successful Self-Employed Life

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He's also the author of a book called: The Self-Employed …

Starting From Nothing: How To Get To $10,000 A Month
Copyblogger Media LLCJan 12

--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
Finally, a Reason for TikTok
John Wall and Christopher PennJan 14

In this Marketing Over Coffee: In this episode learn about TikTok for Music, Talk Radio, The New Newsletter, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus 12 Days of Data TikTok – It’s about the music!! 6:06 – 7:06 Blueshift’s SmartHub CDP delivers …

How to Start a War: Leveraging a Medium (Ft. Michael Trapani.)
3clips.castos.comCastos ProductionsJan 10

It took Michael Trapani six years to make How to Start a War. From meticulous research, immersive sound design, impeccable narration and poignant story writing, Michael masterfully leveraged the audio medium for this series.

How to Start a War is a podcast about WW2. Most of us know how that …


I watched hours of viral content made by businesses on TikTok. Here are the strategies they use to go viral!

Hi all, these past few months, I’ve been doing a lot of research on how businesses use TikTok to grow. I was seeing a lot of huge brands (Ryanair, Duolingo, etc.) having success on there, but my clients are startups and small businesses with a limited budget, so I wanted …

My Ads Are Not Getting Enough Reach, How do I Fix That?

I’m a small business owner and I started making ads to kinda put my products out there. For now, it’s just social media marketing I’m doing but I don’t think I’m getting enough reach or at least not reaching the right audience. I’m pretty sure I’m saying all the right …

Anyone else feel like marketing is impossible to get a job in at the moment?

I’m stuck. horribly stuck. I’m applying to jobs for hours of the day and I NEVER hear back. I have no idea what I’m doing wrong and all I can think is that it’s the shear volume of people wanting to do it. I fill out cover letters for each …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

One of the most important images I've seen.

The difference between happiness, meaning, and true psychological richness.

From research by @ErinWestgate

mrsharma
Nik Sharma 🚢 @mrsharma

Good content (videos, ads, articles, etc) makes you feel like you're accomplishing something by just consuming it.

mkobach
Matthew Kobach @mkobach

Consistently good is more effective than occasionally great. And within your control.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

An email is basically a 5-step funnel:

1) Subject line → open
2) Open → headline
3) Headline → body text
4) Body text → CTA
5) CTA → click

Stop overcomplicating it.

JoelKlettke
Joel Klettke @JoelKlettke

If a middle-aged man who works in marketing goes missing, don’t send a search party.

Just drop a contrarian take on his most recent LinkedIn post.

He’ll show up in thirty seconds.

timsoulo
Tim Soulo @timsoulo

We have just published job openings for quite a few positions in our (@ahrefs ) Marketing team.

Come check them out! 😉

And I would really appreciate a like/RT 🙏, because (as I'm sure you know) finding great people is super hard!

theandreboso
Andrea Bosoni @theandreboso

The harder people try to grow their followers the less interesting they usually become.

TheCoolestCool
Ross Simmonds @TheCoolestCool

At a certain point you need to stop reading:

How to write an ebook
How to build an audience
How to create a content plan

And just put in the work. Write something with a couple typos. Publish something people disagree with. Launch something at the wrong time.

Get in the game.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Every marketer says that understanding your customer’s buying journey is critical...

But many are making the same (potentially deadly) mistake:

hnshah
hiten.eth @hnshah

Logical and rational people are a gift to the world.

coreyhainesco
Corey Haines | coreyhaines.eth @coreyhainesco

Some news: I reacquired heymarketers.com! 🎉

After selling it in November of 2020, it's now back in my hands again and I couldn't be more excited.

It's now the Swipe Files Job Board — the best marketing jobs in tech.

Here's the story and what's next...

lovevalgeisler
Val Geisler @lovevalgeisler

Someone sent this to my family and I am 😭💗

ThatChristinaG
Christina Garnett @ThatChristinaG

Community Twitter,

Do you want to be the Director of the HubSpot Community?

We're hiring...

hubspot.com/careers/jobs/3…

TaylorHoliday
Taylor Holiday @TaylorHoliday

What drives ad account success?

Is it story and marketing? Or the next best ad?

Many businesses are on a hamster wheel of constantly trying to create the next best ad. It's an endless, volatile cycle.

Ready to break free? Let’s talk four-peaks theory …

MattNavarra
Matt Navarra @MattNavarra

Instagram begins testing TikTok-style vertical scrolling for Stories 9to5mac.com/2022/01/12/ins…

peeplaja
Pe:p Laja @peeplaja

Realities of the world today and even more tomorrow:

- Long-form content consumption down. Few watch 60 min webinars
- More people consume content on social than blogs
- Tiktok is training people to get a point across in under a minute

TL;DR is that more people just want TL;DR

randfish
Rand Fishkin @randfish

Clear explanation of exactly how Google deceived advertisers and publishers to win ad markets they didn't already control.

No amount of private sector action can fix this, only govts can:

leah_nylen
Leah AntiTrustButVer1fy Nylen 🐧 @leah_nylen

According to Texas, Google told everyone that its online ad auctions were second-price auctions. But in reality, it was using third-price auctions and then pocketing the difference.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

People: Oculus is amazing, next level gaming experience you need to try out!

Me, in the sofa recovering from the booster effect: Mario Bros FTW!

Kevin_Indig
Kevin_Indig @Kevin_Indig

Excited to speak about Ecommerce SEO at YoastCon!

yoast
Yoast @yoast

We are excited to have the SEO kings of Shopify, @Kevin_Indig and @jackson_lo, as speakers at #YoastCon2022! 💪 They will go over the importance of investing in SEO and best practices that will set your online store up for success. Sign up now 👉 yoa.st/4ju

lennysan
Lenny Rachitsky | lennysan.eth @lennysan

The growth of the newsletter Slack community since day one. We're now at 1,700 weekly active users, and 800 daily active (out of 6,000+ total members).

jayacunzo
Jay Acunzo @jayacunzo

“Do you want to create more word of mouth?”

100% of marketers: “Yes.”

“Are you willing to create things people love so much they share it?”

99% of marketers: “No.”

jimmy_daly
Jimmy Daly @jimmy_daly

the more i use @todoist the more i like it. it's hard to imagine working without nowadays.

kdlafrance
Kristen LaFrance @kdlafrance

The ability to make yourself laugh is underrated.

Just spent the last 30 minutes laughing at my own podcast outtakes.

I feel so good about my work now.

Normalize this.


Thanks for reading!

Have a great week. 🤓


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