Melissa FrostJan 7
Mailbrew Marketing Weekly - Marketing Weekly #57
9
Sunday January, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
The Good and the Bad When AI Writes Your Story for You
A Review of a Year as a Content Creator and a Look Forward
Rakia Ben SassiJan 7
5 Free Tools To Grow Your Youtube Channel in 2022
Ben ChambleeJan 7
Never Run Out of Remarkable Content Ideas with This Proven System
Sonia SimoneJan 6
When we first start coming up with content ideas, we have the best of intentions. We’re going to publish more...
The post Never Run Out of Remarkable Content Ideas with This Proven System appeared first on Copyblogger.
How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice
Kaylin MarcotteJan 5
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
8 Types of Marketing Campaigns (With Examples) 
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big…
Mateusz MakosiewiczJan 6
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big…Read more ›
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Rand FishkinJan 4
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces hit their mark, and why similar, but underperforming pieces miss. First: when …
Dear Executives, Stop Writing Your Own Thought Leadership
Dominic VaianaJan 5
What do Will Smith, Megan Rapinoe, and Gucci Mane have in common? Besides being masters in their respective fields, they were all savvy and humble enough to recognize that their life stories would sound better (and sell better) if they entrusted them to a professional writer. Yes—I’m talking about the …
SEO Content Writing: A 5-Step Process You Can Follow
Cameron BrownJan 3
A lot of companies and marketers we talk to ask us how to hire writers or improve their “SEO writing” or content writing. Many of them aren’t in a position to work with us as an agency client, so they’re trying to improve their writing processes themselves. While we’ve written …
Newsletters
Feelin’ 22
Victoria KellyJan 6
First week of 2022? Check. Let's recap it over drinks!
The post Feelin’ 22 appeared first on Carney.
Podcasts
[BEST OF] How to Talk to Customers When Everyone Is Lying to You
Save yourself 12 months of time by talking to your customers first. A classic episode with Rob Fitzpatrick, author of "The Mom Test."
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
My Favorite Podcast Conversations From 2021
ducttape.libsyn.comJan 6
I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the top podcast episodes from this past year.
An Expert Playbook For Generating Traffic For Your Store #359
- Try Privy for FREE today
- Follow Ben on Twitter
- Follow Steve on Twitter
- Check out My Wife Quit Her Job
- Check out Bumble Bee Linens
- Get your free copy of Ecommerce Marketing Recipes
- Check out Privy Masterclass
- Download The Ecommerce Marketing Calendar
- Try The Shopify Store Grader
- Check out The …
Now with More Monday!
John Wall and Christopher PennJan 6
In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 – 7:48 Blueshift’s SmartHub CDP …
Season 2 Trailer
The new season of 3 Clips is here. Join Castos and Evo Terra as they explore what podcasting is and can be. This season features guests such as Avery Trufleman, Jonathan Goldberg and more.
The first episode is dropping on January 10
Does anyone else feel like marketing is just throwing shit at a wall and seeing what sticks?
I have a degree in marketing, I've taken a post grad course in it, I've worked in the field for about 2 years in 2 different roles...but I still essentially have no fucking idea what I'm doing 90% of the time. I don't even know where to begin most the …
Got my first job offer
About to graduate in the spring and got my first job offer as a marketing specialist at 82k base salary and 10k bonus per year!!! Thank you guys for your help on this sub-reddit! I appreciate it!
Marketers that have a salary of over $200k - what's your skillset?
Question for execs, CMOs or anyone with a substantial salary - what's your core skillset like? I've always worked for small / medium businesses, so I've never worked with a top tier marketer before - just wanted to see, what day to day skills or past experiance do you have …
Marketing Jobs on HeyMarketers.com →
15 Newsletter Growth Tips: From +1K to 17K Subs in 2 Yrs w/ #SEOFOMO
Learn actionable tips from my learnings while growing #SEOFOMO from +1K to 17K subscribers in 2 years, becoming one of the top SEO newsletters.
Kevin_Indig 3️⃣ aleydasolis.com/en/content/new… Great newsletter growth tips from @aleyda : solve a real problem, run giveaways, implement a referral program.
Aleyda Solis 👩🏻💻 RT @Kamphey: How @aleyda went from 1k to 17k subscribers in 2 years. Includes 15 growth tips. aleydasolis.com/en/content/new… https://t.co/VPPRel8…
Tech questions for 2022 — Benedict Evans
Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are …
r/nyc - I Am a New York City Public High School Student. The Situation is Beyond Control.
6,263 votes and 1,160 comments so far on Reddit
Mom's 2-Year-Old Son Thought Encanto Character Was Him: "It Was the Impact of Feeling Seen"
“There’s power in representation,” his mom said.
Why this Microsoft employee expanded an iconic NFT collection to make a more diverse, inclusive set
In certain circles of the internet, or in the hyped iteration known as Web3, having an authentic CryptoPunks NFT avatar as your Twitter profile picture …
Mapping the Social Media Landscape [Infographic]
The social media landscape may extend further than you think, with competition rising from Asian-based players.
Lenny Rachitsky | lennysan.eth @lennysan
Genius fundraising hack: Find an investor's Calendly URL by trying their Twitter handle, and just book a meeting. With so many investor meetings, it's easy to forget you never scheduled it. Just happened to me and it was both frightening and hilarious.
Nik Sharma 🚢 @mrsharma
The best marketing answers questions:
• What are you selling? - product
• Why are you selling it? - credibility
• How will it help me? - benefit
• Who else uses it? - unbiased validation
• How does it work? - clarity
Education-first content = the highest LTV customers.
April Dunford @aprildunford
Customers can't tell us everything. They are experts in pain, not solutions. Customers don't understand our products better than we do. If marketing/sales aren't educating customers about differentiated value - customers won't necessarily discover it for you.
Matthew Kobach @mkobach
It’s not too late to reinvent yourself and create a new life
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Do you want 20+ QUALITY organic leads on your calendar for your agency without:
Cold Email
Cold Calling
Or SEO?
Click this tweet to steal the strategy of a multi 7 figure agency.
THREAD
Christina Garnett @ThatChristinaG
The career moves that happen in DMs >>>
I am telling you. Don't sleep on the magic of DMs.
Rand Fishkin @randfish
Last week, we launched a new explainer video for SparkToro. It's now on the homepage, and I've had a lot of questions like:
How much did that cost?
How long did it take?
Did you do that yourselves?
What was the goal?
Has it had a positive impact?
Short thread with answers.
Ross Simmonds @TheCoolestCool
I've created content that has:
Generated thousands of backlinks.
Generated hundreds of shares.
Generated millions in sales.
How? Prioritizing research...
Here are 9 ways marketers can use research to increase the likelihood of content success:
Andrea Bosoni @theandreboso
The best way to reach an ambitious marketing goal is to break it into small habits.
I will build an audience 👎
I will write one tweet and five replies every day 👍
Kevin_Indig @Kevin_Indig
Duplicate content, unless it’s an exact copy of content under a different URL or exact same title, is overrated as a problem.
Dr. Marie Haynes🐧 @Marie_Haynes
There's so much confusion about duplicate content and whether it can hurt in terms of SEO. Great answer here by John in the Dec 31 help hangout.
Google doesn't demote for duplicate content...but they may not show all of it to searchers.
youtube.com/watch?v=MrgtKt…
#SEO
Matt Navarra @MattNavarra
TwitTok twitter.com/TwitterSupport…
Twitter Support @TwitterSupport
Tweet reaction videos can now start on Twitter!
Testing on iOS: when you tap the Retweet icon, choose “Quote Tweet with reaction” to create and customize your very own Tweet Take –– a reaction video (or photo) with the Tweet embedded.
Aleyda Solis 👩🏻💻 @aleyda
I want to expand the “Learn to Implement SEO in your CMS” page in #LearningSEO with your tips about implementing SEO in the most popular CMS: WordPress, Shopify, Wix, Magento, Squarespace .. just reply to this tweet and I’ll quote you 🙌
learningseo.io/implement-in-c…
Taylor Holiday @TaylorHoliday
AOV is THE most overrated eCommerce metric.
Val Geisler @lovevalgeisler
Accidentally cut my hair exactly like my mom did when she was around my age ❤️
Tim Soulo @timsoulo
We recently redesigned our "@ahrefs .com/vs" page.
Come check out the new look!
Also, instead of going the beaten path of side-by-side feature comparisons, we decided to highlight some of the main features which make Ahrefs a unique and irreplaceable tool for digital marketers.
Katelyn Bourgoin ⚡️ @KateBour
What is the key to marketing success in 2022?
Wrong answers only.
Pe:p Laja @peeplaja
Still the best year for music ever
Joel Klettke @JoelKlettke
Ever had a client point of contact that just seemed determined to hate you?
Jay Acunzo @jayacunzo
So many great podcasts.
So few in B2B.
It's a huge opportunity. But we must switch from talking topics w/ aimless interviews to exploring premises w/ enjoyable formats. (Even if it's an interview, we need a plan)
Don't create some content.
Don't create a podcast.
Create a SHOW.
Corey Haines | coreyhaines.eth @coreyhainesco
Bet on yourself.
Kristen LaFrance @kdlafrance
Stop advertising products that are out of stock 👏
JH Scherck @JHTScherck
Social media, r/antiwork, creator economy + the great resignation has created a romantic view of quitting & going solo.
It's not all fun and freedom.
In ~12 months we'll see a return to appreciating employment with a lot of "I want to focus on my craft, not run a business."
SlayerAI | Predict Engagement Before Posting @SlayerAI1
You're telling an amazing story.
But it's a bummer when nobody reads it or engages with it.
Slayer bridges that gap with #AI, letting you craft a headline your audience will engage with... no more misses!
Building the future of #martech with the help of #MarketingTwitter
Ummay Shar @UmmaySharna
“When you feel like worrying, try praying instead. Worrying only creates more stress, but prayer creates more peace. God is bigger than whatever is stressing you out.”
-Dave Willis
#digitalmarketing #socialcontent #socialmedia #seo #smm #MarketingTwitter
Michelle Wright | Digital Marketing Consultant @MWCanHelp
After having a rethink, I believe the WORD for me this year is Diligent
Which means to do things well
😊
#WorkingMum
#MarketingTwitter
Michelle Wright | Digital Marketing Consultant @MWCanHelp
Is it just me
Or has anyone else noticed that whenever you've felt pressured into doing anything
That it's almost always a scam?
#MarketingTwitter
Jordan Bambridge @JordanBambridge
Anyone else being served ads on social media that are just relentless at the moment? Im not even clicking through or showing interest and i’m seeing them daily for months now.. #marketing #marketingtwitter #branding #Advertising
Georgie White @georgiecwhite
I don’t know who’s doing YouTube ads for One More Sleep by Leona Lewis but I think they’ve missed the boat… 😂🎄
#MarketingTwitter
Eduardo @Eduardo27835896
Hola buenos días. No te gustaría generar dinero fácil y seguro. Acá en la academia Teds Movement vas aprender de manera muy fácil. Háblame y te explico.
#domingo #DomingoDeGanarSeguidores #BuenDomingo #MarketingTwitter #trabajodesdecasa #felizdomingo
Orion Market Research @omrglobal
The global drug discovery market is growing at a considerable CAGR of 13.5% during the forecast period.
For full report inquiry: bit.ly/3q89KLV
#Global_Drug_Discovery_Market_Share #MarketingTwitter #MarketResearch #Research_Reports #Forecast #MarketSize
Jose Argudo @jose_argudo
La repetición de cualquier mensaje aumenta su #credibilidad. La repetición, de cualquier mensaje, aumenta su credibilidad.
#MarketingDigital #MarketingTwitter
Anto Tom Abraham @AntoTomAbraham
#buildinpublic #BuildSell30 update
Right now, one day i DM 7 peoples regarding my product and i'm able to collect atleast 1 email a day.
power of twitter🚀🚀
#SaaS #product #Sales #marketingstrategy #MarketingTwitter #MarketingMind #business #startup
MeganLJTaylor @Megantcreative
What are your business goals for the week ahead? #DigitalMarketing #SmallBusiness #businessowner #MarketingTwitter
Thanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
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