Mailbrew Marketing Weekly - Marketing Weekly #57

The Good and the Bad When AI Writes Your Story for You • A Review of a Year as a Content Creator and a Look Forward • Customers Buy What They Want, Not What They Need. So We Market Accordingly. • 5 Free Tools To Grow Your Youtube Channel in 2022 • 4 Super-Fast (Overnight) Fixes For Poor-Performing Google Ads Accounts • Never Run Out of Remarkable Content Ideas with This Proven System • How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice • 8 Types of Marketing Campaigns (With Examples) • Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content • Dear Executives, Stop Writing Your Own Thought Leadership
9
Sunday January, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Never Run Out of Remarkable Content Ideas with This Proven System
Sonia SimoneJan 6

When we first start coming up with content ideas, we have the best of intentions. We’re going to publish more...

The post Never Run Out of Remarkable Content Ideas with This Proven System appeared first on Copyblogger.

How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice
Kaylin MarcotteJan 5
Want to build a thriving following for your brand—but have a tiny budget? Learn affordable yet effective community-building strategies from the marketing expert behind the communities at theSkimm and JIGGY puzzles.
8 Types of Marketing Campaigns (With Examples)
Mateusz MakosiewiczJan 6
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big
Read more ›
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content
Rand FishkinJan 4
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here is to broadly encapsulate *why* overachieving content pieces hit their mark, and why similar, but underperforming pieces miss. First: when …
Dear Executives, Stop Writing Your Own Thought Leadership
Dominic VaianaJan 5

What do Will Smith, Megan Rapinoe, and Gucci Mane have in common? Besides being masters in their respective fields, they were all savvy and humble enough to recognize that their life stories would sound better (and sell better) if they entrusted them to a professional writer. Yes—I’m talking about the …

SEO Content Writing: A 5-Step Process You Can Follow
Cameron BrownJan 3
A lot of companies and marketers we talk to ask us how to hire writers or improve their “SEO writing” or content writing. Many of them aren’t in a position to work with us as an agency client, so they’re trying to improve their writing processes themselves. While we’ve written …

Newsletters

Feelin’ 22
Victoria KellyJan 6

First week of 2022? Check. Let's recap it over drinks!

The post Feelin’ 22 appeared first on Carney.


Podcasts

[BEST OF] How to Talk to Customers When Everyone Is Lying to You
https:Louis GrenierJan 4

Save yourself 12 months of time by talking to your customers first. A classic episode with Rob Fitzpatrick, author of "The Mom Test."

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

My Favorite Podcast Conversations From 2021

I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the top podcast episodes from this past year. 

Now with More Monday!
John Wall and Christopher PennJan 6

In this Marketing Over Coffee: In this episode learn about email analysis, the GOOD Framework, New Gear, and more! Direct Link to File Brought to you by our sponsors: BlueShift and Terminus RFM Analysis of Email Why most email campaigns are only 25-50% effective 6:48 – 7:48 Blueshift’s SmartHub CDP …

Season 2 Trailer
3clips.castos.comCastos ProductionsJan 4

The new season of 3 Clips is here. Join Castos and Evo Terra as they explore what podcasting is and can be. This season features guests such as Avery Trufleman, Jonathan Goldberg and more.

The first episode is dropping on January 10


Does anyone else feel like marketing is just throwing shit at a wall and seeing what sticks?

I have a degree in marketing, I've taken a post grad course in it, I've worked in the field for about 2 years in 2 different roles...but I still essentially have no fucking idea what I'm doing 90% of the time. I don't even know where to begin most the …

Got my first job offer

About to graduate in the spring and got my first job offer as a marketing specialist at 82k base salary and 10k bonus per year!!! Thank you guys for your help on this sub-reddit! I appreciate it!

Marketers that have a salary of over $200k - what's your skillset?

Question for execs, CMOs or anyone with a substantial salary - what's your core skillset like? I've always worked for small / medium businesses, so I've never worked with a top tier marketer before - just wanted to see, what day to day skills or past experiance do you have …



Marketing Jobs on HeyMarketers.com →


Twitter

lennysan
Lenny Rachitsky | lennysan.eth @lennysan

Genius fundraising hack: Find an investor's Calendly URL by trying their Twitter handle, and just book a meeting. With so many investor meetings, it's easy to forget you never scheduled it. Just happened to me and it was both frightening and hilarious.

mrsharma
Nik Sharma 🚢 @mrsharma

The best marketing answers questions:

• What are you selling? - product
• Why are you selling it? - credibility
• How will it help me? - benefit
• Who else uses it? - unbiased validation
• How does it work? - clarity

Education-first content = the highest LTV customers.

aprildunford
April Dunford @aprildunford

Customers can't tell us everything. They are experts in pain, not solutions. Customers don't understand our products better than we do. If marketing/sales aren't educating customers about differentiated value - customers won't necessarily discover it for you.

mkobach
Matthew Kobach @mkobach

It’s not too late to reinvent yourself and create a new life

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Do you want 20+ QUALITY organic leads on your calendar for your agency without:

Cold Email
Cold Calling
Or SEO?

Click this tweet to steal the strategy of a multi 7 figure agency.

THREAD

ThatChristinaG
Christina Garnett @ThatChristinaG

The career moves that happen in DMs >>>

I am telling you. Don't sleep on the magic of DMs.

CarrieRosePR
Carrie Rose @CarrieRosePR

Just a female CEO in SEO doing bits

randfish
Rand Fishkin @randfish

Last week, we launched a new explainer video for SparkToro. It's now on the homepage, and I've had a lot of questions like:

How much did that cost?
How long did it take?
Did you do that yourselves?
What was the goal?
Has it had a positive impact?

Short thread with answers.

hnshah
hiten.eth @hnshah

Ready for $PSY

TheCoolestCool
Ross Simmonds @TheCoolestCool

I've created content that has:

Generated thousands of backlinks.
Generated hundreds of shares.
Generated millions in sales.

How? Prioritizing research...

Here are 9 ways marketers can use research to increase the likelihood of content success:

theandreboso
Andrea Bosoni @theandreboso

The best way to reach an ambitious marketing goal is to break it into small habits.

I will build an audience 👎

I will write one tweet and five replies every day 👍

Kevin_Indig
Kevin_Indig @Kevin_Indig

Duplicate content, unless it’s an exact copy of content under a different URL or exact same title, is overrated as a problem.

Marie_Haynes
Dr. Marie Haynes🐧 @Marie_Haynes

There's so much confusion about duplicate content and whether it can hurt in terms of SEO. Great answer here by John in the Dec 31 help hangout.

Google doesn't demote for duplicate content...but they may not show all of it to searchers.

youtube.com/watch?v=MrgtKt…
#SEO

MattNavarra
Matt Navarra @MattNavarra
TwitterSupport
Twitter Support @TwitterSupport

Tweet reaction videos can now start on Twitter!

Testing on iOS: when you tap the Retweet icon, choose “Quote Tweet with reaction” to create and customize your very own Tweet Take –– a reaction video (or photo) with the Tweet embedded.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

I want to expand the “Learn to Implement SEO in your CMS” page in #LearningSEO with your tips about implementing SEO in the most popular CMS: WordPress, Shopify, Wix, Magento, Squarespace .. just reply to this tweet and I’ll quote you 🙌

learningseo.io/implement-in-c…

TaylorHoliday
Taylor Holiday @TaylorHoliday

AOV is THE most overrated eCommerce metric.

lovevalgeisler
Val Geisler @lovevalgeisler

Accidentally cut my hair exactly like my mom did when she was around my age ❤️

timsoulo
Tim Soulo @timsoulo

We recently redesigned our "@ahrefs .com/vs" page.

Come check out the new look!

Also, instead of going the beaten path of side-by-side feature comparisons, we decided to highlight some of the main features which make Ahrefs a unique and irreplaceable tool for digital marketers.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

What is the key to marketing success in 2022?

Wrong answers only.

peeplaja
Pe:p Laja @peeplaja

Still the best year for music ever

QueenCityJamz
QueenCityJamz @QueenCityJamz

These were all released within 44 days of each other in 1991. #rock

JoelKlettke
Joel Klettke @JoelKlettke

Ever had a client point of contact that just seemed determined to hate you?

jayacunzo
Jay Acunzo @jayacunzo

So many great podcasts.
So few in B2B.

It's a huge opportunity. But we must switch from talking topics w/ aimless interviews to exploring premises w/ enjoyable formats. (Even if it's an interview, we need a plan)

Don't create some content.
Don't create a podcast.
Create a SHOW.

kdlafrance
Kristen LaFrance @kdlafrance

Stop advertising products that are out of stock 👏

JHTScherck
JH Scherck @JHTScherck

Social media, r/antiwork, creator economy + the great resignation has created a romantic view of quitting & going solo.

It's not all fun and freedom.

In ~12 months we'll see a return to appreciating employment with a lot of "I want to focus on my craft, not run a business."


Thanks for reading!

Have a great week. 🤓


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