Mailbrew Marketing Weekly - Marketing Weekly #53

Here’s How You Can Write Better Headlines, According to Claude Hopkins • How I Tripled Organic Traffic To My Brand Site In Just 5 Months • How much Tik Tok paid me with 30K followers • 5 Reasons Why People Ignore Your Newsletter’s Call To Action • How to 10x Your Marketing Lead Generation Prowess by Crashing Professional Associations • How to Write a Good Blog Post: 7 Practical Steps for Modern Bloggers • The Stories That Matter for Your Business: A Framework That’ll Help You Influence, Engage, and Connect • Do Links Still Matter for Rankings? A Study by Ahrefs • Influence Maps—The Best Marketing Framework You’ve Never Heard Of • The Animalz Content Marketing Benchmark Report 2021
12
Sunday December, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How to Write a Good Blog Post: 7 Practical Steps for Modern Bloggers
Sonia SimoneDec 9

You don’t learn how to write a good blog post overnight … Sometimes it seems like writers are magicians, because...

The post How to Write a Good Blog Post: 7 Practical Steps for Modern Bloggers appeared first on Copyblogger.

The Stories That Matter for Your Business: A Framework That’ll Help You Influence, Engage, and Connect
Christina BlackenDec 10
Collecting and telling your Origin, Adversity, and Innovation stories is a powerful way to build an authentic brand that connects more deeply with the people you serve. Here’s how.
Do Links Still Matter for Rankings? A Study by Ahrefs
Patrick StoxDec 9
Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. With the help of Joshua Hardwick, Ahrefs’ head of content, we picked three articles
Read more ›
Influence Maps—The Best Marketing Framework You’ve Never Heard Of
Rand FishkinDec 8
When you find a tool that massively improves your work’s effectiveness and dramatically cuts down on poor decision-making, there are two natural responses: “This is amazing! It’s gonna save me so much heartache.”“WTF?! Why didn’t anyone tell me about this before?” That’s exactly how I felt when I stumbled across …
The Animalz Content Marketing Benchmark Report 2021
Andrew Tate and Ryan LawDec 8

Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the face of adversity. Despite tighter budgets and greater uncertainty, most companies rode a wave of growth—propelled by content marketing—as people moved their lives and businesses online. This year’s data suggests …


Newsletters

Navigating First 1000
Ali AbouelattaDec 7
Making the best out of all previous First 1000 issues.
Have a Holly, Jolly Friday
Victoria KellyDec 9

Mariah's on our good list and we want McDonald's.

The post Have a Holly, Jolly Friday appeared first on Carney.


Podcasts

Bryan Wish — The Book Marketing Playbook, Partnering with Allen Gannett and Nir Eyal, & Marketing for Creators
share.transistor.fmCorey HainesDec 6

On the show today is Bryan Wish. Bryan is the founder of BW Missions, which works with creators and authors to scale their content and products.

I wanted to bring him on because Bryan has worked with high-profile authors like Nir Eyal and Allen Gannett. Successful book launches are great …

2 Creative Ways To Fuel Your Referral Engine

In this episode of the Duct Tape Marketing Podcast, I'm doing the final part of a five-episode solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation …

Deck the Halls with Data
John Wall and Christopher PennDec 10

In this Marketing Over Coffee: In this episode learn about The 12 Days of Data, Google Discover, and more! Direct Link to File Brought to you by our sponsors: UserTesting and LinkedIn Black Friday weekend down but holiday season up? Cyber Week may be giving way to Cyber Month 12 …


Please help, I have been promoted to the overall Head of Marketing at my company and I have 6 months experience.

Hi Guys,

The title basically sums up my predicament. My boss has put me in charge of marketing for the company (about 13 people) and I have only been working here about 6 months. One of the main struggles I have is being too slow putting materials together because I'm …

Personality issues in an agency. Am I really that bland?

Does anyone else they just don’t “fit in” with their agency team?

I interned at an agency in college and swore I’d never do it again. I unknowingly took a job at one a few months ago. I expected the dynamic to be entirely different.

I’m not a super bubbly …

What is there for me if I don't want to become a marketing manager / go into a managerial position?

Currently a marketing specialist... and as a non-confrontational, quiet marketer, I like being told what to do and I'm good at following orders.

My other marketing co-worker told me there was no future for me if I don't move up the ladder as a manager or someone higher up. His …



Marketing Jobs on HeyMarketers.com →


Twitter

Julian
Julian Shapiro @Julian

On editing your work:

"Limit everything to the essential, but do not remove the poetry." —Dieter Rams

mkobach
Matthew Kobach @mkobach

If you’re remotely interesting, some people will dislike you. Who cares? Not everyone likes strong coffee, but those who do can’t live without it.

Be strong coffee.

garicruze
Gari Cruze @garicruze

Almost blew coffee out my nose

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

A tweet is worth up to 280 characters.

A picture is worth a thousand words.

A thread is worth a college degree.

A thread of threads is worth a masters degree.

// HERE ARE MY BEST THREADS //

wilreynolds
Wil Reynolds @wilreynolds

I'm on this Janet Jackson kick and here to remind y'all this woman is a damn queen. Period, put her jams on you'll remember.

randfish
Rand Fishkin @randfish

Possibly the biggest problem in our field right now: marketing work that's not tied to business goals.

Ask *why*.

Why am I writing blog posts?
Why am I trying to rank for keywords?
Why am I optimizing the email signup flow?

Congruity is crucial.

hnshah
hiten.eth @hnshah

As a founder, you are responsible for everything that happens or doesn’t happen at your company.

ThatChristinaG
Christina's chaos magic @ThatChristinaG

Dear conference creators:

Put the doers on your stage. There are so many frauds who benefit from selling themselves while so many incredible minds are taken for granted.

I want to see more diversity on stage. I want to see the people who are doing incredible work.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

Are you forecasting your organic search traffic/conversions/revenue for next year?

Here are a few Free SEO forecasting templates, guides and easy to use resources to help you:

🔭 SEO Forecasting in Google Sheets - A template by @THCapper

moz.com/blog/seo-forec…

...

KateBour
Katelyn Bourgoin ⚡️ @KateBour

Right!? 😭😂😭😂

theandreboso
Andrea Bosoni @theandreboso

It’s almost 2022 and when I tell people that I work online I still get that when will you find a real job look.

mrsharma
Nik Sharma @mrsharma

Some exciting news 🥳

I launched my first NFT project: @BodegaCatsNFT

We're selling 30 Bodega Cats, to give access to:
• Early products from your favorite DTC brands
• VIP DTC-industry white pages
• Quarterly DTC gift boxes
• IRL dinners/meetups

opensea.io/collection/bod…

JoelKlettke
Joel Klettke @JoelKlettke

It feels, in my biased little corner of the web, like the pendulum in marketing/sales is about to swing HARD back toward creativity and away from staunch reliance on data.

timsoulo
Tim Soulo @timsoulo

What share of your marketing budget goes into SEO?
(a question to in-house marketers)

I was just talking to a friend from a fast growing startup and he told me that 60% of their marketing spend is PPC, while SEO gets about 10%.

I wonder how it's like in your organisation?

TheCoolestCool
Ross Simmonds @TheCoolestCool

Friendly reminder:

One blog post can become 20 different things.

lovevalgeisler
Val Geisler @lovevalgeisler

A fun way to guarantee your customers show up for those interviews I know ya'll are doing is to email them a Starbucks gift card for $5 the morning of the call and include a message like "looking forward to our coffee chat today!". ☕️

coreyhainesco
Corey Haines 💡 @coreyhainesco

Reddit is notorious for being against any sort of self-promotion.

Any SaaS founders/marketers used a subreddit to promote their product or content?

MattNavarra
Matt Navarra @MattNavarra

best instagram ad 2021

jimmy_daly
Jimmy Daly @jimmy_daly

i sent a weekly newsletter for 7 years. i'm taking an extended break but seriously considering creating a single, massive drip campaign so that new subscribers can get 7 years worth of emails without me creating anything new 😆

aprildunford
April Dunford @aprildunford

What's the worst Holiday song and why is it Wonderful Christmastime by Paul McCartney?

JHTScherck
JH Scherck @JHTScherck

Had a career highlight today:

CEO of a public SaaS company took us through their new sales deck, messaging & re-positioning. Then we discussed how to carry that over into content strategy & SEO planning.

Was channeling the spirits of @araskin & @tomcritchlow the whole time 👻

brianclark
Brian Clark (brianclark.eth) @brianclark

Big news ... @JoePulizzi and I are teaming up to bring you the Creator Economy Expo, happening May 2-4, 2022.

This is an event by creators for creators, and provides a mix of audience-first fundamentals and cutting edge Web3 strategies.

cex.events

CarrieRosePR
Carrie Rose @CarrieRosePR

Instagram wrapped are having a shit one. Used my most boring stories, and only 3 presented. Think we have a technical error

TaylorHoliday
Taylor Holiday @TaylorHoliday

There's an interesting dynamic in how brands view the impact of iOS privacy changes on ad platforms.

People see FB as "broken" because of it and then want to try Tik Tok or Snap as alternatives.

But those platforms suffer the EXACT same limitations from the policy...


Thanks for reading!

Have a great week. 🤓


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