Mailbrew Marketing Weekly - Marketing Weekly #54

7 Clever Ways to Sell Your Online Course Using Social Media • Apple officially launches iOS 15 Product Page Optimization & Custom Product Pages (& what to do… • 6 of the Best Marketing Campaigns of 2021 • Legoland: Why the Bricks of Our Youth Are the Hottest Adult “Toy” Today • This Is the Fastest Way To Grow a Blog From 0 to 100,000 Views per Month • Business Blogging Pro Guide (Get Results Without Perfectionism) • How a busy freelance writer reduced burnout and increased vacation time • How to Hire a Social Media Manager: Our Exact Process and Job Description • WordPress SEO: 20 Tips and Best Practices • How Long Does It Take to Rank on the First Page of Google?
19
Sunday December, 2021

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

Business Blogging Pro Guide (Get Results Without Perfectionism)
Stefanie FlaxmanDec 16

Business blogging and the fear of criticism go hand in hand. Criticism can certainly discourage you from writing in the...

The post Business Blogging Pro Guide (Get Results Without Perfectionism) appeared first on Copyblogger.

How a busy freelance writer reduced burnout and increased vacation time
Ashley R. CummingsDec 15

It was the fall of 2020, and the effects of COVID-19 were coming to a head.  I was homeschooling my second grader every day – something I swore I’d never do. Teaching her meant I had to do the second thing I swore I’d never do again (at least without …

How to Hire a Social Media Manager: Our Exact Process and Job Description
Hailley GriffisDec 15
I’ve recently been going through the process of hiring a new social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team.
WordPress SEO: 20 Tips and Best Practices
Joshua HardwickDec 16
Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough to rank on search engines. Luckily, WordPress makes it super
Read more ›
How Long Does It Take to Rank on the First Page of Google?
Devesh KhanalDec 13
In 2019, we wrote an article to answer the question: How long does it take for content marketing to work? In it, we showed traffic and conversion data from three different clients. The goal was to answer that question by studying a few examples (since there are no hard and …

Newsletters

✨Notion
Ali AbouelattaDec 14
+ launching a product in a crowded space, growing through Word of Mouth and positioning a product that is hard to explain!
One Week Until…
Victoria KellyDec 16

2021 is almost over so there are recaps in our weekly recap!

The post One Week Until… appeared first on Carney.


Podcasts

Guillaume Moubeche — Bootstrapping to $10M+ ARR, Marketing Like a Media Company, & Positioning in a Crowded Market
share.transistor.fmCorey HainesDec 13

On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.

I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the …

A Guide For Men Who Refuse To Settle

In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — …

The Truth About the "Creator Economy: A Copyblogger Experiment"
Copyblogger Media LLCDec 13

--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
Making Virtual Events that People Want to Attend
John Wall and Christopher PennDec 17

In this Marketing Over Coffee: In this episode founder Michael Friedman of MeetVirtually talks about making remarkable events and more! Direct Link to File Brought to you by our sponsors: UserTesting and Terminus Going to Broadway Bringing in the Schuyler Sisters 7:07 Experience what your customers experience with UserTesting. The …


Client Gave Me A Christmas Bonus!

So this took me by surprise as most of the time my clients and I have a strictly business relationship and tend to operate as two separate entities being as that I do SEO and obviously they provide their local services; however, this holiday season my roofing client of over …



Marketing Jobs on HeyMarketers.com →


Twitter

mkobach
Matthew Kobach @mkobach

You never see happy people hating on other happy people

MattNavarra
Matt Navarra @MattNavarra

A webpage full of useful free tools tinywow.com

kdlafrance
Kristen LaFrance @kdlafrance

happy "So sorry but can we reschedule for the New Year?" week to all who observe

mrsharma
Nik Sharma @mrsharma

We are in the golden era of being a creator.

Every media company is looking to take its existing infrastructure and build around individual creators.

If you:
• have a story worth telling
• are in the top 10% of your industry
• are entertaining

You'll win big in 2022.

lovevalgeisler
Val Geisler @lovevalgeisler

Today my therapist was like “what if you just walked around assuming you’re doing a good job?” and wow that is going to take some practice. 🥺🥴

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

McDonald's doesn't have the best burgers.

Starbucks doesn't have the best coffee.

Pizza hut doesn't have the best pizzas.

Yet all of them are billion-dollar brands.

The one thing they do have?

Great marketing.

randfish
Rand Fishkin @randfish

Thanks to @everywhereist's ludicrously viral post, I've become infamous for choosing bad restaurants in Italy. I'd like to ameliorate that reputation. Because holy cats did we eat some phenomenal meals there.

I swear, this disturbing experience was the exception to the rule.

hnshah
hiten.eth @hnshah

Communities get built on transparency and trust.

lennysan
lennysan.eth @lennysan

With the rise of web3, fintech, infra, and data tooling, building your technical chops as a PM is increasingly important. I've teamed up with @itunpredictable—author of the fantastic Technically newsletter—to help you build those chops 👇
lennysnewsletter.com/p/the-top-5-th…

theandreboso
Andrea Bosoni @theandreboso

If you think marketing doesn't work take a look at all the products around you and ask yourself why you bought them.

Chances are you've been marketed to and you didn't even notice.

TheCoolestCool
Ross Simmonds @TheCoolestCool

Content marketing doesn't work without distribution.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

In 2022, let’s make audio-only Zoom calls the default

Less business casual tops with PJs on bottom. More walk and talks.

(RT if you agree)

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

An SEO friend with 7 yrs experience (tech/content/strategical/management) bilingual in English and Spanish, based in Europe is looking for an In-house, senior level remote SEO job! If you know of a position like this, let me know and I’ll share with him/her & put in touch 🙌🤩

CarrieRosePR
Carrie Rose @CarrieRosePR

Client - "We've come to you because we want big ideas"

several days after the pitch of big ideas...

"We think the ideas you pitched are too big, were not ready for Rise at Seven yet"

JHTScherck
JH Scherck @JHTScherck

If you are an SEO, the fastest way you can destroy your internal credibility and trust is by slowing down a launch of a redesign or migration to push for best practices that won't move the needle and wont save traffic.

It sounds obvious, but I've seen it happen more than once.

wilreynolds
Wil Reynolds @wilreynolds

Man I love this story.

Goodable
Goodable @Goodable

Best home game ever.

Hug your parents.

Bonini84
John Bonini @Bonini84

A big part of leading a team is about being a public cheerleader and private coach.

Collaborate on the strategy, help push things forward daily, and then celebrate everyone's wins publicly and coach individuals privately on how to do things better for next time.

JoelKlettke
Joel Klettke @JoelKlettke

Gonna level with you, Twitter. @casestudybuddy is within stupidly close striking distance of a financial goal on the calendar year, and I’m going to bash (read:eloquently and personally compose) emails out of this keyboard until we hit it.

coreyhainesco
Corey Haines 💡 @coreyhainesco

🏁 Guest podcasting is the new guest blogging

Who's done the "podcast tour" strategy successfully for their SaaS?

Kevin_Indig
Kevin_Indig @Kevin_Indig

My usually-top-5-but-this-week-it-will-be-top-4, featuring:
⛓ The impact of backlinks on SEO
🏆 The definition of success
🧚 Personal brand building
📈 Content Marketing benchmarks

TaylorHoliday
Taylor Holiday @TaylorHoliday

If you have to say something 7 times before people understand it you have to slack it 30.

jmcmillen89
Jacob McMillen @jmcmillen89

Writing about the challenges you’re facing and the goals you’re pursuing will help you see them more clearly.

But don’t write to journal. Write to publish. Looking through the eyes of the reader is where the magic happens.

jayacunzo
Jay Acunzo @jayacunzo

We don’t need yet another name for marketing or growth or content.

We just need to do the damn thing: Serve. Others.

More help, less hype.

Fewer commodities, more creativity.

Don’t make some content. Make things that make a difference.

That’s it. That’s the job.


Thanks for reading!

Have a great week. 🤓


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