Mailbrew Marketing Weekly - Marketing Weekly #56

These side hustles made me more money than my 9-to-5 job • How to Break Sales and Marketing Silos • How You Can Score Free Marketing From an Online Newsletter Without Spending Money • Revealed: My Top 7 Marketing Books of 2021 • My Foray Into Ethical Countdown Timers • 66 Content Marketing Statistics for 2022 • 3…2…1…🎊 • Happiness Begins With Gratitude • This Campaign Type Has Generated $30M+ In Sales In 5 Years #354 • 2022 Marketing Worksheet • Marketing workers of Reddit, how much do you make, do you like your job, and any advice on having a good career in marketing? • Top Books on Marketing • Richard ‘Rusty’ Citron, Movie Marketing Maven, Dies at 68 - Variety • ‘A new chapter:’ Bandwidth’s chief marketing officer Noreen Allen is stepping down - WRAL Tech Wire • Changing times | The New Year calls for changes in SME marketing - Moneycontrol • Keep your 2022 grain marketing pencil sharpened, analyst says - Successful Farming • 'Science Needs Better Marketing' Says Neil deGrasse Tyson - MSNBC • Multi-level marketing companies and the disinformation they sell - WBUR • The women quitting multi-level marketing schemes - cosmopolitan.com • Where Influencer Marketing and the Creator Economy Are Headed in 2022 and Beyond - Inc. • 2021 Review • TikTok tops Google as the most visited website on the internet • 15 Newsletter Growth Tips: From +1K to 17K Subs in 2 Yrs w/ #SEOFOMO • How to Choose a Startup Name that Reduces Marketing Friction - SparkToro • Monthly - Online Classes | Commit To Your Creativity For 30 Days • Don V Fridays is creating Podcasts | Patreon • As a teen, I learned all this stuff about "real men" that, I'm SO GLAD turned out to be BS. I have close friendships w/ plenty of men + women I have warm, loving relationships w/ kids who aren't mine I like fashion, cooking, art, flowers I cry Non-toxic, adult manhood is great. • My agency has driven $100+ Million in email revenue for clients. Here are the 15 Copywriting rules that made it possible. 🧵 Thread 🧵 • I stopped making life goals because it never worked out how I planned anyways. Instead, I started putting myself in as many serendipitous situations as i could and just enjoyed the ride. • Twitter can be great blah blah blah. Here are best accounts blah blah blah. Thread 1, 2, 3, 1000 please follow me. • If you need me, I am pouring a salt circle around Dolly Parton. • Top 10 most popular posts of 2021 🧵 • Going to be an <a href="https://twitter.com/hashtag/xpunk" target="_blank">#xpunk</a> for the rest of the day to support the movement. • 15 Newsletter Growth Tips: How I Grew <a href="https://twitter.com/hashtag/SEOFOMO" target="_blank">#SEOFOMO</a> from +1K to 17K Subscribers within 2 Years 📮🙌🤩 * Send something to solve a problem you (and many) have * Run A/B Tests * Start a Newsletter Referral Program * Run Newsletter Giveaways More 👇 <a href="https://t.co/YacRyyQv9H" target="_blank">aleydasolis.com/en/content/new…</a> • This past week has been a hibernation from productivity. From busyness. From the hive of industry. I hope you’re hibernating, too. Slow your brain. Slow your body. You deserve it. • I’m just going to go ahead and call out the elephant in the room: This shit* is stressful af It’s normal to feel overwhelmed You’re not alone — * By “this shit” I’m referring to COVID + work pressures + parent life + holiday burnout + financial uncertainty • It's New Year's Eve and I am closing all my tabs • Brand excellence is underrated in B2B marketing. I get it. We love traffic. We love SQLs. We love MQLs. We love demos. We love sign ups. We love sales. But don't ignore the fact that a strong brand makes generating all of the above 10x easier. • Re: please stop this ✋ • Happy New Years!! Let’s bring good vibes and good energy into everything we create in 2022. 💥 • Maybe next year I'll finally start writing the most practical book on early-stage SaaS marketing. Everything you need to know to grow a SaaS startup with limited time, budget, and resources. 📖 ✍️ • Agree with this take from <a href="https://twitter.com/Kevin_Indig" target="_blank">@Kevin_Indig</a> - it's also why i don't like to focus engagements on ranking for a specific individual keyword query, and try and focus on taking overall market share and creating process &amp; operational discipline <a href="https://t.co/LuKLCJIqVD" target="_blank">kevin-indig.com/2021-review/</a> • It's humbling to see what I used to charge. $350 for my services for a full month of work. This is one of the most unsexy parts of starting on your own &amp; having a few employees - years of taking anything to keep the doors open, hoping someday it won't be the case. • Want to say a huge thank you to everyone who has supported me, Kenwright and Rise at Seven throughout the last year for our BEST performing year EVER! To friends, family, our incredible staff and colleagues, the best clients in the world, • Good evening to everyone who isn’t obsessed with “generational wealth” and buying 20 acres somewhere they’d actually hate living. • I lose 10 followers everytime I tweet something that doesn’t conform with the web3/NFT maximalist crowd. That’s both hilarious and very telling. • A useful mantra for 2022: No more half measures. Kill your mediocre projects. Stop stretching across a million channels. If you’re going to do something, do it right. Have a strategy. And definitely no more checking boxes. No more half measures. • When a friend hits you with: “Hey we have a bunch of MGM credits we have to use by the end of the year…” You pack up the crew and head out. Vegas strike mission deployed. • Happy New Year! To start the year off right, here are the top 10 articles I read over the last 2 weeks. Today, featuring: 🪙 crypto concentration 🤔 good assumptions 🪜 the wealth ladder 📇 content marketing 🐌 slowing down to go fast … • It’s much simpler to convince someone to buy than it is to convince someone to change behavior. Think about that for a bit and let that inform your marketing strategy. • Let's not make the resolution.. Let's get them into action <a href="https://twitter.com/hashtag/NewYear2022" target="_blank">#NewYear2022</a> <a href="https://twitter.com/hashtag/resolutions2022" target="_blank">#resolutions2022</a> <a href="https://twitter.com/hashtag/ActionTwitter" target="_blank">#ActionTwitter</a> <a href="https://twitter.com/hashtag/success" target="_blank">#success</a> <a href="https://twitter.com/hashtag/startup" target="_blank">#startup</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/Entrepreneurship" target="_blank">#Entrepreneurship</a> • You can tell which city it is <a href="https://twitter.com/hashtag/marketingtips" target="_blank">#marketingtips</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> • " Entrepreneurs should be ready to work with limited resources and unlimited imagination ." - Mukesh Ambani <a href="https://twitter.com/hashtag/startup" target="_blank">#startup</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/Entrepreneur" target="_blank">#Entrepreneur</a> <a href="https://twitter.com/hashtag/thoughts" target="_blank">#thoughts</a> <a href="https://twitter.com/hashtag/ThoughtLeaders" target="_blank">#ThoughtLeaders</a> <a href="https://twitter.com/hashtag/leadership" target="_blank">#leadership</a> • People lining up to buy TATA Motors shares after yesterday's, sales report. <a href="https://twitter.com/hashtag/startup" target="_blank">#startup</a> <a href="https://twitter.com/hashtag/Entrepreneur" target="_blank">#Entrepreneur</a> <a href="https://twitter.com/hashtag/ThoughtLeaders" target="_blank">#ThoughtLeaders</a> <a href="https://twitter.com/hashtag/Leadership" target="_blank">#Leadership</a> <a href="https://twitter.com/hashtag/thoughts" target="_blank">#thoughts</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/TataMotors" target="_blank">#TataMotors</a> • Finally got around to updating my photography portfolio You can check it out here: <a href="https://t.co/WrFKhtF2kX" target="_blank">vsco.co/blackinldn</a> * It's something I do, alongside being a Digital Marketing Consultant <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • Why is it ok to ask someone's income or sexual identity to download a free white paper??? Aren't we taking the business intelligence a bit too far here? <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> • Looking for Twitter cover photo inspiration. Share your faves. <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> • Wishing everyone who reads this a happy, lazy Sunday 😪 Photo Credit: <a href="https://twitter.com/blackinldn" target="_blank">@blackinldn</a> <a href="https://twitter.com/hashtag/GoodMorning" target="_blank">#GoodMorning</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • Empathy is the ultimate form of customer insight. <a href="https://twitter.com/hashtag/startup" target="_blank">#startup</a> <a href="https://twitter.com/hashtag/Entrepreneur" target="_blank">#Entrepreneur</a> <a href="https://twitter.com/hashtag/ThoughtLeaders" target="_blank">#ThoughtLeaders</a> <a href="https://twitter.com/hashtag/Leadership" target="_blank">#Leadership</a> <a href="https://twitter.com/hashtag/thoughts" target="_blank">#thoughts</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> Marketing Twitter • 2022: BUILD intentionally 🏗🧱🚜 Goals: 🚀🇵🇭 <a href="https://twitter.com/CaaSocio" target="_blank">@CaaSocio</a> to $30k months ⚡️✍️ Side project launch - KickSaaS Co. 🐣💬 5k Twitter followers + Make new friends in <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://twitter.com/hashtag/NewProfilePic" target="_blank">#NewProfilePic</a> #2022 • I want to follow more of you amazing people on Instagram so I can feel that <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> love more and more on other platforms, too. Drop your handles below. 😊 • Hey <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> as a business owner how do I beat massive radio advertisements by competitors in my field? What is the other medium of marketing you would suggest? <a href="https://twitter.com/hashtag/MarketingStrategy" target="_blank">#MarketingStrategy</a> <a href="https://twitter.com/hashtag/marketing" target="_blank">#marketing</a>
2
Sunday January, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

66 Content Marketing Statistics for 2022
Mateusz MakosiewiczDec 30
In this article, we’ll highlight the following: Top content marketing statistics Content marketing strategy statistics B2B content marketing statistics B2C content marketing statistics Organic search statistics Blogging statistics Video statistics Podcast statistics Other interesting statistics Here are the most interesting
Read more ›

Newsletters

3…2…1…🎊
Victoria KellyDec 30

Your End of Year Carnage Recap...and 2021 brought a lot of carnage.

The post 3…2…1…🎊 appeared first on Carney.


Podcasts

Happiness Begins With Gratitude

In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.


2022 Marketing Worksheet

Hey everyone,

This is a follow up from my last posts in 2021, 2019, and 2018 about the marketing worksheets.

2022 Update.

Either create your own copy or click on File -> Download As for those Excel users.

Templates for:

  • User Persona Creation Guide
  • Marketing Goal and …
Top Books on Marketing

Hi fellow marketers and happy holidays!

For 2022 I’m looking to build a list of 52 books that would help me (and anyone else reading this post) up my game next year. The plan is to read one book a week, extract all the goodies I find and put them …



Marketing Jobs on HeyMarketers.com →


Twitter

randfish
Rand Fishkin @randfish

As a teen, I learned all this stuff about "real men" that, I'm SO GLAD turned out to be BS.

I have close friendships w/ plenty of men + women
I have warm, loving relationships w/ kids who aren't mine
I like fashion, cooking, art, flowers
I cry

Non-toxic, adult manhood is great.

ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

My agency has driven $100+ Million in email revenue for clients.

Here are the 15 Copywriting rules that made it possible.

🧵 Thread 🧵

mkobach
Matthew Kobach @mkobach

I stopped making life goals because it never worked out how I planned anyways.

Instead, I started putting myself in as many serendipitous situations as i could and just enjoyed the ride.

theandreboso
Andrea Bosoni @theandreboso

Twitter can be great blah blah blah.

Here are best accounts blah blah blah.

Thread 1, 2, 3, 1000 please follow me.

ThatChristinaG
Christina lost a bet @ThatChristinaG

If you need me, I am pouring a salt circle around Dolly Parton.

lennysan
Lenny Rachitsky | lennysan.eth @lennysan

Top 10 most popular posts of 2021 🧵

hnshah
hiten.eth @hnshah

Going to be an #xpunk for the rest of the day to support the movement.

aleyda
Aleyda Solis 👩🏻‍💻 @aleyda

15 Newsletter Growth Tips: How I Grew #SEOFOMO from +1K to 17K Subscribers within 2 Years 📮🙌🤩

* Send something to solve a problem you (and many) have
* Run A/B Tests
* Start a Newsletter Referral Program
* Run Newsletter Giveaways

More 👇

aleydasolis.com/en/content/new…

MarketingProfs
Ann Handley @MarketingProfs

This past week has been a hibernation from productivity. From busyness. From the hive of industry.

I hope you’re hibernating, too. Slow your brain. Slow your body. You deserve it.

KateBour
Katelyn Bourgoin ⚡️ @KateBour

I’m just going to go ahead and call out the elephant in the room:

This shit* is stressful af

It’s normal to feel overwhelmed

You’re not alone



* By “this shit” I’m referring to COVID + work pressures + parent life + holiday burnout + financial uncertainty

aprildunford
April Dunford @aprildunford

It's New Year's Eve and I am closing all my tabs

TheCoolestCool
Ross Simmonds @TheCoolestCool

Brand excellence is underrated in B2B marketing.

I get it. We love traffic. We love SQLs. We love MQLs. We love demos. We love sign ups. We love sales.

But don't ignore the fact that a strong brand makes generating all of the above 10x easier.

lovevalgeisler
Val Geisler @lovevalgeisler

Re: please stop this ✋

mrsharma
Nik Sharma @mrsharma

Happy New Years!!

Let’s bring good vibes and good energy into everything we create in 2022. 💥

coreyhainesco
Corey Haines 💡 @coreyhainesco

Maybe next year I'll finally start writing the most practical book on early-stage SaaS marketing.

Everything you need to know to grow a SaaS startup with limited time, budget, and resources.

📖 ✍️

JHTScherck
JH Scherck @JHTScherck

Agree with this take from @Kevin_Indig - it's also why i don't like to focus engagements on ranking for a specific individual keyword query, and try and focus on taking overall market share and creating process & operational discipline kevin-indig.com/2021-review/

wilreynolds
Wil Reynolds @wilreynolds

It's humbling to see what I used to charge. $350 for my services for a full month of work. This is one of the most unsexy parts of starting on your own & having a few employees - years of taking anything to keep the doors open, hoping someday it won't be the case.

CarrieRosePR
Carrie Rose @CarrieRosePR

Want to say a huge thank you to everyone who has supported me, Kenwright and Rise at Seven throughout the last year for our BEST performing year EVER!

To friends, family, our incredible staff and colleagues, the best clients in the world,

jmcmillen89
Jacob McMillen @jmcmillen89

Good evening to everyone who isn’t obsessed with “generational wealth” and buying 20 acres somewhere they’d actually hate living.

allthingsmarco
marco marandiz is winning 💧🔥 @allthingsmarco

I lose 10 followers everytime I tweet something that doesn’t conform with the web3/NFT maximalist crowd.

That’s both hilarious and very telling.

jayacunzo
Jay Acunzo @jayacunzo

A useful mantra for 2022:

No more half measures.

Kill your mediocre projects. Stop stretching across a million channels. If you’re going to do something, do it right. Have a strategy. And definitely no more checking boxes.

No more half measures.

TaylorHoliday
Taylor Holiday @TaylorHoliday

When a friend hits you with:

“Hey we have a bunch of MGM credits we have to use by the end of the year…”

You pack up the crew and head out.

Vegas strike mission deployed.

Kevin_Indig
Kevin_Indig @Kevin_Indig

Happy New Year!

To start the year off right, here are the top 10 articles I read over the last 2 weeks.

Today, featuring:
🪙 crypto concentration
🤔 good assumptions
🪜 the wealth ladder
📇 content marketing
🐌 slowing down to go fast

benjihyam
Benji Hyam @benjihyam

It’s much simpler to convince someone to buy than it is to convince someone to change behavior.

Think about that for a bit and let that inform your marketing strategy.


Thanks for reading!

Have a great week. 🤓


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Thursday, January 20, 2022

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☕ Marketing Roundup - Weekly Marketing Strategies - Issue 11

Thursday, January 20, 2022

My fellow marketers, We're onto Week 11 of the weekly marketing roundup email. A series where I share posts from our Marketers Utopia directly to your inbox so you can execute on the value inside.

Jan. 20 - Amazon plans first apparel store | André Leon Talley's legacy

Thursday, January 20, 2022

Amazon to open first physical clothing store; The story of Toys R Us' bankruptcy is still unfolding, and it still matters; 6 DTC trends to watch in 2022; Bonobos CEO exits after 5 years at the

💎 5 Tweet Tuesday 💎 - Shaan's top tweets of the week!

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Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer; Coca-Cola refreshes can designs to highlight flavor portfolio; As events again go virtual, marketing takeaways from a timely

🎮 Microsoft moves, fractional ownership of domains, what you can't measure, crypto report, & the next big thing...

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​ ​ ​ ​ Together With: ​ ​ Hi there, 👋 A journalist reports that a dairy farmer in Turkey has begun putting virtual reality headsets on his cows to see if the animals produce more milk when they

Improve your email deliverability, personalization strategies, and more

Thursday, January 20, 2022

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Breaking down European VC's bumper year

Thursday, January 20, 2022

Mapping US VC's wild ride in 2021; 1Password hits $6.8B valuation; TCV targets $5B+ growth fund; Lyra Health lands $235M Read online | Don't want to receive these emails? Manage your

5 resources to maximize your impact with social media

Thursday, January 20, 2022

Social data, social insights & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Opt In Weekly - 🧠Inside my brain

Thursday, January 20, 2022

Growth tips | Understanding unsubscribes | Permissionless Co-Marketing | Publishing's future | Should pricing come first? View on the Web Archives Prologue “What is it like inside your brain?” Kate