📂 NEW: Marketing Like A Media Company 🎥

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I’m excited to finally launch my new course:

🎥 Marketing Like A Media Company

You’ve probably heard...

Well, I spent the last few months studying what that actually looks like and how to do it.

“Marketing like a media company” represents a paradigm shift in the way we earn attention.

The goal is to OWN the means of distribution.

Similar to Web 1.0/2.0/3.0 eras, marketing strategies evolve as content creation and distribution get democratized.

Balaji Srinivasan @balajis Ranking quality of distribution. 1) Direct lines to users - email - website - phone number - crypto addresses 2) Indirect lines to users with some platform risk - mobile apps - social media - ads 3) Indirect lines to users with high platform risk - quotes to media corporations May 23rd 2020 66 Retweets 433 Likes

Old way:

• Pay to get featured in media outlets
• Pay to interrupt in feeds
• Pay to get shoutouts from influencers

New way:

• Build/buy media outlets
• Produce the content that dominates feeds
• Develop influencers and media personalities in-house

The shift is happening NOW.

Adapt or get left behind.

I’ve been doing a deep dive on this just in the last few months, but the pieces have been coming together for years.

And I’m definitely not the first to bring this concept to life.

Check these out.

Dave Gerhardt @davegerhardt Don’t build a marketing team. Build a media company for your niche. April 28th 2020 543 Retweets 3,334 Likes

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Chris Savage @csavage On today's #Brandwagon, @ProfitWell CEO and founder @patticus joins me in the Wistia studio to talk about why SaaS and B2B brands need to market like media companies—and how you can get started doing it today. pic.twitter.com/hNapDQGQfi September 24th 2019 0 Retweets 10 Likes

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Balaji Srinivasan @balajis Every company is now a media company. Go direct if you have something to say. electrek.co/2020/10/06/tes… Tesla dissolves its PR department — a new first ... Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first aut... electrek.co October 6th 2020 212 Retweets 1,137 Likes

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Andrew Gazdecki @agazdecki HubSpot has The Hustle @microacquire has Bootstrappers Outreach has Sales Hacker Zapier has Makerpad Stripe has Indie Hackers More and more startups are starting to build media companies and I expect this trend to continue as attention becomes more valuable within markets. December 28th 2021 47 Retweets 350 Likes

What’s behind this movement?

The bar for quality content raises every day.

Whether that content is delivered through an ad, video, blog post, podcast, etc, doesn’t matter.

Customers demand BETTER.

The lowest form of marketing looks and smells exactly like marketing.

This movement doesn’t represent a challenge, but rather an opportunity.

An opportunity to entertain, to invent, to educate.

To be more creative rather than exploitative.

Marketing like a media company is aligning yourself even more tightly with the interests of customers.

And that’s why I went through all the trouble to create an in-depth course on what marketing like a media company looks like and how you can adopt the practices.

If this concept resonates with you, it’s available for all Swipe Files members.

​Here’s a link to the membership to access the course →​

I’ll be sharing a lot more on this in the coming weeks.

Stay tuned. 😉

—Corey

p.s. can you help me spread the word and give this tweet a like/retweet?

Corey Haines | coreyhaines.eth @coreyhainesco I'm excited to finally launch my new course: 🎥 Marketing Like A Media Company You've probably heard that "the best marketing looks like building media company" Well, I spent the last few months studying what that *actually* looks like and how to do it. pic.twitter.com/imJtg7Aeq3 January 18th 2022 2 Retweets 29 Likes

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