The Growth Newsletter - The Growth Newsletter #057
The Growth Newsletter #057
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1. DTC ecom brands should prioritize external reviews Insight from Baymard.
Common marketing wisdom tells us that on-site user reviews are a great form of social proof for converting prospects.
This is generally true. But for DTC ecom brands, you might be collecting and displaying your reviews in the wrong place.
Research shows that users spend little time looking at DTC site-provided reviews—they believe these reviews have a higher likelihood of being manipulated.
Users would rather look at external reviews on Instagram, Reddit, YouTube, or another third-party source.
So if you’re a DTC ecom brand, rather than focus on gathering on-site reviews, consider these tactics:
If you’ve already invested in getting reviews on your site:
2. Optimize landing page copy using ad insights Insight from Demand Curve.
Here's one of our favorite tactics from the Demand Curve archive.
Landing page copy is difficult to optimize. You need a sufficient level of traffic to run accurate A/B tests, but driving traffic to your landing page is costly (you're paying per click just to get people to the landing page you're testing).
Consider running ads to test and refine your landing page copy.
Since your ads will get significantly more impressions than your landing pages, you'll be able to get statistically significant results on your copy, quickly.
Try this:
We've written thousands of landing pages. If you're looking to improve your landing page conversion and learn from our team, we have some news:
We're launching a new live course on writing high-converting landing pages.
In this 3-day live course, you’ll learn how top marketers apply copywriting and design tactics to convert landing page viewers into buyers.
The cohort will start on February 14th. Our 75 limited seats will fill up quickly, so you can grab your spot before we're full here.
3. Create separate landing pages for your free templates Insight from Yes Optimist and Hiba Amin.
Many B2B and consumer SaaS startups create free resource templates for their target audience to use with the goal of nurturing them into paying customers.
They tend to offer these templates as part of a blog post. For example, an email service provider might provide cold email templates as part of a guide to cold outreach.
This SEO strategy is a great way to attract visitors—but you can get even more from it by creating standalone landing pages for each of your resources. Hypercontext, an employee engagement app, did exactly this by creating separate landing pages for each of its 60+ meeting templates. The result was a 51% organic traffic boost in just three months.
To be clear, Hypercontext still includes its templates in some of its blog posts. For example, it’s published:
To avoid keyword cannibalization, Hypercontext focuses its blog posts on other relevant info not provided in its templates. Meanwhile, it keeps its template pages very short and to the point.
Why does this strategy work? The standalone pages grab more long-tail template-related keywords than a blog post might. And since users searching specifically for templates usually have more of a transactional intent (and likely less interest in reading a long blog post), your standalone template pages actually better satisfy user intent.
4. Little-known ways to leverage Ahrefs Insight from Kevin Indig.
Most content marketers know how to use Ahrefs for keyword research, backlink research, and site analysis.
But there are other powerful ways you can use Ahrefs that many marketers don’t know about. If you’re working in content marketing, consider trying these three tactics:
Brand new links . Top growth role: Head of Growth at Almanac. Almanac runs an async collaboration platform that replaces Google Docs and Microsoft Word. Some of their customers include CreditKarma, Indeed, UMaryland, The Red Cross, OnDeck, and they recently raised a $34M Series A from Tiger and 250+ leading CEOs.
They're looking for a Head of Growth to help them scale into a generation-defining company that sets the standard for how work should happen in the remote world. They're offering great compensation ($225k+, .5-1%) and the chance to join at an inflection point of viral growth. They're heading towards a Series B at a $1 billion+ valuation by the end of 2022. Learn more and apply here. Want more growth tactics? We're giving away our entire back-catalog of tactics to folks who refer two friends to this newsletter. Here's your referral link to share: https://sparklp.co/385a143f. You can track your referrals here. We'll automatically email you the password-protected tactics page once you've referred two people.
How can we make this newsletter more useful to you? Reply to this email. Let us know what would be most helpful to you this year. What topics would you like us to cover? We'll continually improve this newsletter based on your feedback. We read every reply.
Who's Demand Curve? We're who startups rely on for professional growth. We dive into your ads, funnels, landing pages and more. Take a look at our Traction and Growth Programs. Or Bell Curve will grow your company for you. We've worked with clients like Microsoft, Segment, and Perfect Keto. Hire us here.
You can also apply for our advanced growth marketing Slack community. Come talk with the heads of growth of all major tech companies. If you enjoyed this, please consider sharing with a friend! If this was sent to you by a friend, get the next growth report by signing up here.
— Julian, Nick, Grace, Joyce, Dennis, and the DC team.
© 2021 Demand Curve, Inc. All rights reserved. 4460 Redwood Hwy, Suite 16-535, San Rafael, California, United States |
Older messages
The Growth Newsletter #056
Wednesday, January 5, 2022
Design ads for dark mode, product page additions, SEO, and cart abandonment. The Growth Newsletter #056 Hey, Julian here. This newsletter curates growth insights from the Demand Curve Slack
The Growth Newsletter #055
Thursday, December 16, 2021
SEO, viral cycle time, copywriting, ecom conversion. The Growth Newsletter #055 Hey, Julian here. This newsletter curates growth insights from the Demand Curve Slack community. It keeps you up-to
The Growth Newsletter #054
Thursday, December 2, 2021
Backlinks, launch promos, Apple Search ads, and webinars. The Growth Newsletter #054 Hey, Julian here. This newsletter curates growth insights from the Demand Curve Slack community. It keeps you
The Growth Newsletter #053
Thursday, November 11, 2021
TikTok, ecommerce urgency, and microsites. The Growth Newsletter #053 Hey, Julian here. This newsletter curates growth insights from the Demand Curve Slack community. It keeps you up-to-date on
Welcome to the Growth Newsletter
Tuesday, November 2, 2021
Here's what you can expect. The Growth Newsletter (Sample Issue) Hey, Julian here. This newsletter curates growth insights from Demand Curve's community. Here's a sample of what you
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