The Latest From SaaStr: What's Changed in Product-Led Growth

By Jason Lemkin · Wednesday, February 2, 2022 | Events

SaaStr Europa 2022 is a go!!  We’ll be in Barcelona this year, 7-8 June, so we can maintain the primarily outdoors / open air setup from 2021 SaaStr Annual.

Get all the details on the blog!

Read the full article: SaaStr Europa 2022 is a GO in Barcelona June 7-8!!

By Amanda Beaty · Wednesday, February 2, 2022 | Marketing, Podcasts

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. But no industry can stay static, lest they get passed up by the next big thing.

Drawing from two decades of experience, Calendly’s CMO Patrick Moran has witnessed the evolution of PLG — but also, what has stayed the same. Here, he discusses a few of the key lessons he’s learned along the way.

Read the full article: What’s Changed in Product-led Growth with Calendly CMO Patrick Moran (Podcast 524 and Video)

By Jason Lemkin · Wednesday, February 2, 2022  | Growth, Product

We’ve talked a lot over the years at SaaStr of the different stages as you scale, and the first one you really hit is Initial Traction. Leads start coming in somewhat regularly, deals close somewhat repeatedly, etc.  It gets even more repeatable once you have a mini-brand, once many prospects and customers in at least one niche segment have heard of you. 

And after that, there is so much to do, but it really can be boiled down to join one thing — maintaining momentum.

Read the full article: As CEO, Once You Have Something — Your Job Really is to Maintain Momentum

By Jason Lemkin · Wednesday, February 2, 2022  | Early, Fundraising, Q&A

Everyone knows Sequoia, Andreesen, etc.  And on the end of the brand spectrum, the ones no one has heard of … well, all money is green at the end of the day — even if it sometimes can come with big restrictions (more on that, below).  You have to do what it takes to survive and thrive.

But is a venture fund you’ve never heard of … good enough?

Read the full article: How Can I Tell If a Seed VC Fund I Haven’t Heard of is “Good Enough”?

By Jason Lemkin · Tuesday, February 1, 2022 | Scale

We’ve been doing the 5 Interesting Learnings at SaaStr for quite a while, looking at many of the public SaaS leaders and pulling out the top learnings for founders and SaaS execs.

I think it would be interesting and helpful to pull out the Top 20 PLG / Self-Serve learnings from the series.

If you read the list of learnings, you may well find a few to learn from.  And that challenge some of your assumptions on how to scale.

Read the full article: 20 Interesting PLG Learnings from The Leaders in SaaS

TRY WELCOME TODAY

By Amelia Ibarra

Create a remote culture that engages people and inspires high-growth teams. Welcome takes your company meetings to the next level.  

MAKE YOUR APP ENTERPRISE READY

By Amelia Ibarra

With WorkOS, start selling to enterprise customers with just a few lines of code. Add Single Sign-On (SAML) in minutes instead of months.

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