Litmus + HubSpot: Content Marketing Planning Templates

It is never too late to start doing something. Whether it’s that photo-a-day project I keep meaning to pick back up, daily blog posts, or 2022 planning.

We teamed up with our friends at HubSpot to create a suite of content marketing planning templates to help you come up with a game plan for your content marketing this year. We’ll walk you through defining buyer personas, creating a content timeline, and more.

You may be wondering—what does email have to do with this? I’m planning on using a couple of the templates and adapting them for use in the email team, specifically the SWOT analysis and timeline templates.

Enjoy, and happy planning!

Jaina Mistry (she/her)
Senior Email Marketing Manager at Litmus

Live workshop alert with our very own Carin Slater! She’s showing you how to create snippets and partials in Litmus and sharing her top tips for modular building.
As email marketers, we know calls-to-action (CTAs) are more than just buttons. We dive into best practices and guidelines when implementing them into your emails.
Where are we at now with Apple’s Mail Privacy Protection (MPP)? We’re hosting a panel on the current state of MPP with Epsilon, HubSpot, and SparkPost next Wednesday.
In 2022, we want more high deliverability rates (and less email sent to junk). Kick the year off with our Ultimate Guide to Email Deliverability—from us and SparkPost.

a globe with comment bubbles pointing to different countries

Links about 2022

I’m reflecting on 2021 with this email marketing recap, which has got me thinking about 2022 long term, and how to prepare for what’s coming next.
Speaking of what’s next, Forbes shared 10 trends for digital marketing—one of them being email as your most important channel.
And thanks to HackerNoon, these 12 email design best practices are definitely top of my email mind as the new year unfolds.

Pleasant surprises are pleasant

@TedGoas on Twitter: Bought some gifts using guest checkout and I KNOW I unchecked that receive promotions checkbox. So after receiving what looked like a promo email shortly afterwards, I immediately scrolled to the bottom looking for the unsubscribe and...I'm not mad... [screenshot of unsubscribe message]

Hello! I’m Jaina

Your host of this week’s issue. Is it too late to wish you a Happy New Year? Here’s hoping it’s not, because… Happy New Year!

With the whole rest of 2022 to look forward to, what are you most looking forward to? We’ve got some pretty exciting projects I’m going to get to work on this year, but the thing I’m most looking forward to—moving into my new house! I figuratively can’t wait.

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Calls-to-action best practices, templates to help 2022 planning, and more

Litmus + HubSpot: Content Marketing Planning Templates

Links about 2022

Pleasant surprises are pleasant

Hello! I’m Jaina

Older messages

Better email with personalization, our favorite emails of the month, and more

6 tips to privacy-proof your email program, winners of the Email Excellence Awards, and more

Why Gmail is changing your GIF color, 4 types of data, our favorite emails last month, and more

Email design AMA, email client market share updates, our 2022 predictions, and more

Win-back email inspiration, Litmus tricks & tips, and, oh, we acquired a company

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