You asked. We answered.

Designing for email is tough. You’ve got to take so many things into account, least of all how every single email client may end up butchering your beautiful design in very different ways.

Last week, we hosted an Ask Us Anything webinar to answer some of your email design questions. And boy were there a lot of questions!

You asked us about all-image emails, designing for Dark Mode, best practices for animated GIFs, designing for accessibility, interactivity, and just how many CTA buttons is enough or too many.

We answered as many questions as we could—check out the replay here.

Jaina Mistry (she/her)
Senior Email Marketing Manager

P.S. Litmus Weekly will be going on a small holiday break. But we’ll be back in 2022 with more freshly squeezed email juice!

Drumroll please... All five lessons of the Foundations of Email Design are now live! Dive into the basics of accessibility in the final lesson.
Can we have a second drumroll? The winners of our 2021 Email Excellence Awards are here! Congrats to all those who won (and a massive thanks to all those who submitted!)
Mail Privacy Protection (MPP) is still top of mind for us (and probably for you, too!). We’ll dive into the current state of MPP with a panel of email experts on the 19th of January. I’ve saved my seat.
Speaking of MPP, it’s not the last privacy related measure email marketers are going to have to contend with. Learn how to privacy proof your email program with these 6 tips.

a globe with comment bubbles pointing to different countries

Some links from around the interwebs, from me to you

Got a few minutes to spare? ReallyGoodEmails are surveying the email community and could use your help (and I can’t wait to see the results).
Excuse me while I get a little meta here... because I’m sharing this link about how newsletters are the best way to build trust, increase engagement, and website views.
Who feels like they’re busier than ever before? Doist shares some tips that are helping me change the way I think about time.

Maybe we need an email + relationship column in Litmus Weekly?

@jsappington on Twitter: My wife just called the promotion tab the spam folder. What leagal rights do I have here???

Hello! I’m Jaina

Your host of this week’s issue and a bit of an email marketing nerd

This is my last full week of work for 2021 I’ve got zero plans for the next couple of weeks but I do want to see how much of my “must-see” Letterboxd list I can get through (I’m running behind!). How about you—any plans for the holiday season?

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6 tips to privacy-proof your email program, winners of the Email Excellence Awards, and more

You asked. We answered.

Some links from around the interwebs, from me to you

Maybe we need an email + relationship column in Litmus Weekly?

Hello! I’m Jaina

Older messages

Why Gmail is changing your GIF color, 4 types of data, our favorite emails last month, and more

Email design AMA, email client market share updates, our 2022 predictions, and more

Win-back email inspiration, Litmus tricks & tips, and, oh, we acquired a company

Design tips to create high-converting emails, see what’s new in Litmus, and more

More foundations of email design to dig into, updated Dark Mode email client support, and more

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