The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That put them on track to reach a dominant share of the entire advertising market this year. Read more below.

• In 2020 the triopoly's share of all global ad spend was 39% and of digital it was 67%, said Ruben Schreurs, group chief product officer at Ebiquity, which crunched the numbers.
• BDG’s virtual-first events business made low eight figures of revenue each year for the past two years, but revenue in 2021 dipped below the 2020 mark.
• The Washington Post now has its own hub for gender and identity coverage, anchored by the storytelling and visuals created by The Lily's team.
• Why Dr Teal's is using connected TV to beef up its media mix.