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The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022

Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period.
February 04, 2022

Google, Meta (formerly Facebook) and Amazon have never been so powerful. Together they accounted for more than $7 in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. That put them on track to reach a dominant share of the entire advertising market this year. Read more below.

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Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period.

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BDG’s virtual-first events business made low eight-figures of revenue each year for the past two years, but revenue in 2021 dipped below the 2020 mark.

Marketers are pairing linear and CTV strategies to effectively reach audiences at massive scale.

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The Washington Post now has its own hub for gender and identity coverage, anchored by the storytelling and visuals created by The Lily’s team.

When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences.

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Self-care and wellness line Dr Teal’s is beefing up its media mix, layering in more connected television to keep up with shoppers who are increasingly spending more time in that space. Late last year, the PDC Brands-owned company rolled out the biggest advertising campaign in its 20-year-history, with 30-second video spots running across connected TV, […]

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In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth.

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Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded.

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More great news for Google and other walled gardens.

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On the Digiday Podcast, VMG’s digital chief discussed different ways in which VMG will be building on those initial moves, such as by adding a reader donation option for its news content.
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