Why Criteo is purchasing the best-kept secret in digital media for $380 million

December is typically a time when M&A negotiations get wrapped up with execs eager to head home for the holidays. And 2021 has proven no exception after Criteo announced plans yesterday to buy IPONWEB for $380 million, a deal that could prove critical to its intended pivot from ad retargeting to retail media. Read more below.

• The acquisition is subject to regulatory approvals and forecast to close by the end of the first quarter of 2022 with the deal likely to consist of $305 million in cash with the remainder in Criteo shares.
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