New report: Tactics for managing the subscriber lifecycle

Living in a subscription-first world has provided customers with seemingly endless options, but it has also made managing the entire subscriber journey even more essential to publishers’ success. With more than 40% of millennials planning to reduce their paid subscriptions, it’s critical for publishers to make their experiences stand out. 

In this new report, experts unpack vital tactics that publishers are taking to manage each step of the subscriber lifecycle and maximize customer lifetime value. 

Download this new report from Digiday and Salesforce to learn:

• How to simplify subscription launches and packages to attract more customers
• How to streamline subscriber acquisition while testing business models
• How to identify audience pain points and reduce churn with personalized care
• How to choose the right subscriber lifecycle management platform

Sponsored by Salesforce.