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Instagram’s video ad-revenue sharing program has underwhelmed participating publishers

Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open.
February 14, 2022

“Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language. Read more below.

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Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open.

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Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? 

Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers.

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Marketers discussed ways into the metaverse, among other topics, at Digiday Media’s CMO Summit.

Register for this webinar on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings.

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As the digital marketing landscape continues to change, Athleta women’s clothing leverages its online community to inform marketing strategy.

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Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022.

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Future plans to hire 100 people for its new office in Atlanta, which will serve as its U.S. video production hub to create more content – and video ad revenue – for a U.S. audience.

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Key takeaways on dealing with a fragmented regulatory landscape overhead at this week’s #IABALM2022

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After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people.
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