🎓 Perform 30%-100% better by A/B testing

Older messages

🎓 The science of when to post

Tuesday, February 15, 2022

Post 'virtue' content (eg educational) on social media in the morning for higher engagement. Post 'vice' content (eg entertainment, memes, shopping) towards the evening. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Praise your competitors

Tuesday, February 1, 2022

Publicly praise competitors (eg on social media) to improve attitudes towards your brand. People will be more likely to buy from you. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Don’t ask too many questions

Tuesday, January 25, 2022

After 8 similar questions, people's answers start to change and differ more from reality. More questions worsen rather than improve the quality of responses. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 When big discounts backfire

Tuesday, January 18, 2022

Very big discounts (60% off or more) reduced sales on Groupon instead of increasing them. Avoid heavy discounts when it's difficult to verify your product's quality before buying it. ‌ ‌ ‌ ‌ ‌

🎓 Extraordinary warranties

Tuesday, January 11, 2022

Exceptionally strong warranties (eg 10 year warranty for a sweater) are a powerful way to signal high quality for unfamiliar brands and boost purchase intentions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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