The 3 types of visitor intent in one diagram

 
 
Some keyphrases are question marks…
Other keyphrases are dollar signs…

The difference is called "search intent" and it’s the key to SEO and keyphrase research. A solid, basic understanding of intent gives the digital marketer the ability to:

  • Align the right type of page with any phrases
  • Prioritize SEO efforts (dollar signs before question marks!)
  • Set expectations for the outcomes for any ranking

The three main types of search intent are KNOW, DO and GO. This post is one big diagram that covers the basics for all three. Here’s a preview…

Scan through and get a better understanding of the "zero moment of truth" for your next visitor. Their fingers are on the keyboard. This is the why behind what they’re searching for.

Show me the diagram that explains search intent →

 
 
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👉  3/29 - Wine & Webinar: Intermediate Google Analytics - Beyond the Basic Insights and Analysis

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