The Latest from SaaStr: After $2m in ARR Start Specializing Your Sales Team

By Jason Lemkin · Friday, February 25, 2022 | Growth, Leadership, Sales

Specialization works in sales. It's just a question of when. 

When should you start to segment your sales team by deal size?

And how?

Read the full article: After $2m in ARR — Start Specializing Your Sales Team

By Amanda Beaty · Friday, February 25, 2022 |  Company Culture, Hiring

At a time when enterprise SaaS is gaining game-changing momentum, it presents a promising opportunity for companies to redefine the rules of work and scale exponentially—by hiring more freelancers. 

CEO at UpWork, Hayden Brown, breaks down the tectonic shift in work happening at a lightning pace. She spotlights the role of freelancers in new-age businesses with granular insights into how UpWork scaled through the years relying on its freelance workforce.

Read the full article: The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork’s CEO Hayden Brown

We just announced some of the very first speakers for SaaStr Annual 2022,  including:

• Ara Mahdessian, Co-Founder and CEO at ServiceTitan
• Eran Aloni, Chief Customer Officer at Gong
• Ezinne Udezue, VP Product Management at Procore
• Gregg Coccari, CEO, Udemy
• Tara Robertson, CMO, Teamwork

Bring your team to 2022 SaaStr Annual in the SF Bay Area, Sept 13-15. We’ll have 400+ workshops, braindates and mentoring sessions that can benefit everyone on the team.  Not just presentations from the top founders, but top leaders in CS, Marketing, Sales, Product, Engineering and more will share how they do it.  Top CROs, CCOs, CMOs, VPs of Sales, Heads of Outbounds, and so much more. 

Register now to attend before ticket prices go up $300+ on 3/1. 

By Jason Lemkin · Friday, February 25, 2022  |  Early, Q&A

One of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going.

If you are, say, $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure.

But what I’ve learned time and time again is you need to hire the most senior marketer you can that will still do the work.

Read the full article: Q&A: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing?

By Amanda Beaty · Tuesday, February 22, 2022 | Sales, Videos

As you scale up a business, you’ll see an increase in demand for product, followed by an inevitable increase in sales. As a result, you’ll have to hire more people, reform your processes, and tailor your systems to accommodate the new demand—all without breaking anything. 

But how should you proceed when it comes to scaling your sales team?

Ryan Azus, the Chief Revenue Officer (CRO) of Zoom, shares with Bryan Elsesser, SaaStr VP of Sales, how he scaled their remote sales team to adapt to the growing demand as they went from 10 million active daily users to 300 million users in a very short period.

Read the full article: 5 Ways to Scale SaaS and Sales Teams with Zoom’s CRO Ryan Azus

MAKE YOUR APP ENTERPRISE READY

By Amelia Ibarra

With WorkOS, start selling to enterprise customers with just a few lines of code. Add Single Sign-On (SAML) in minutes instead of months.

TRY WELCOME TODAY

By Amelia Ibarra

Create a remote culture that engages people and inspires high-growth teams. Welcome takes your company meetings to the next level.  

© SaaStr 2022

255 Kansas, Suite 300, San Francisco, CA 94103

If you'd like to stop receiving the SaaStr Daily, click here