Why Epic SaaS Growth is Still to Come; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

At SaaStr, we are bullish on SaaS. I am bullish on SaaS.

And it’s hard not to be extra bullish right now. The leaders in SaaS are growing so much faster. Asana, Bill, Monday, HubSpot, etc. are all growing even faster at $200m, $400m, $1B in revenue than they did before!

That’s beyond epic, and a reason to be hyper-bullish on SaaS.

But revenue multiples might be a different story.

The Argument High Cloud Multiples Are Behind Us. Even if Epic Growth is Still To Come.

READ MORE

5 INTERESTING LEARNINGS FROM CS DISCO AT $120,000,000 IN ARR

So there was a pretty successful “small” SaaS IPO last year that you probably didn’t hear about — CS Disco.

“Disco” is a leader in next-generation eDiscovery software, i.e. managing documents around lawsuits. Disco is a next-generation Cloud player in eDiscovery, one of the oldest and largest categories in legal tech (a $15B category already). Disco is one of a new generation of players, including Everlaw, Logikcull, and others, reinventing this category in the age of AI, Cloud, Slack, and more. And the first to IPO.

THE 5 INTERESTING LEARNINGS

This edition of the SaaStr weekly is sponsored in part by Snowflake

THE 10 WAYS TO GET MARKETING GOING IN THE EARLY DAYS

At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes.

But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

THE ADVICE

LESSONS LEARNED BUILDING A $2 BILLION DATABASE COMPANY FROM SCRATCH WITH NEO4J’S CEO EMIL EIFREM

With each passing year, more and more of our online existence becomes tethered to the cloud. But how does the cloud take shape, and what can companies do to position themselves at the heart of its growing infrastructure?

Emil Eifrem, founder and CEO of graph database management system Neo4j, has dedicated years to developing his insights into how cloud infrastructure has grown — and where it’s heading.

READ MORE

The SaaStr Miami Meetup on March 3 is Nearly SOLD OUT

Come warm up with the SaaStr crew in Miami on Thursday, March 3!

Sand, sunshine, and connecting with the top founders, execs, and entrepreneurs.

Our epic meetup speakers will be:

Kyle Porter, CEO at SalesLoft

Hillary Carpio, Head of ABM at Snowflake

Sam Blond, CRO at Brex

Tickets are only $25: The SaaStr Miami Meetup

MEET US IN MIAMI

This edition of the SaaStr weekly is sponsored in part by Demandwell

Q&A: HOW DO I STRUCTURE MY FIRST 1-25 SALES REPS?

Jason provides a rough structure from 1–25 sales reps for a typical SaaS Startup.

THE ANSWER

VIDEO OF THE WEEK: THE 4 V'S OF SALES: VOLUME, VALUE, AND VELOCITY WITH WAZE HEAD OF SMB SALES FERNANDO BELFORT AND HEAD OF SALES ENABLEMENT KENDRA WRIGHTSON

Scaling a sales organization isn’t easy. Knowing which metrics matter and how to analyze them to increase your revenue and hit organizational sales goals is essential.

Waze sales executives Fernando Belfort, Head of SMB Sales, and Kendra Wrightson, Head of Sales Enablement, discuss optimizing sales processes for four essential data points: value, variety, volume, and velocity.

WATCH NOW

SaaStr is seeking a Account Executive - Global Sales to drive sponsor revenue for SaaStr Annual and help support sales for our other events and media properties.
Drata is looking for a VP of People to shape their talent acquisition strategy, implement HR best practices, drive employee engagement, and roll out key initiatives that make Drata a desirable place to work for all employees.