Advertisers pivot, pause campaigns and setting up for climate change coverage
Exclusive analysis Digiday's latest coverage Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of UkraineAdvertisers are rapidly reevaluating their ad creative and media spending amid Russia’s on-going and increasingly vicious invasion of Ukraine. Read more here. 
Ukraine invasion exposes balancing act of brand responsibility in advertising To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. Read more here. 
Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage In this week’s Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire. Read more here.     |
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How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon
Thursday, March 3, 2022
With 100 million household-level IDs across its properties, Disney is in the process of unifying its ad tech stack atop Hulu's ad server to take fuller advantage of its audience data. March 03,
Always-on tactics for contextual campaigns in 2022
Wednesday, March 2, 2022
For sustainable growth and revenue, both acquisition and retention are crucial. To meet the challenge of acquiring new customers and keeping them, marketers are turning to audience-first, data-driven
Ukraine invasion exposes balancing act of brand responsibility in advertising
Wednesday, March 2, 2022
To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. March 02, 2022 Russia's war on Ukraine is forcing advertisers to think long
New report: The state of in-housing in 2022
Friday, February 18, 2022
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and,
Making sense of Google’s plan to limit tracking on Android
Friday, February 18, 2022
Google is bringing Privacy Sandbox to Android, here's what you need to know (and think about). February 18, 2022 Google often plays the role of good cop to Apple's bad cop when it comes to
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