Advertisers pivot, pause campaigns and setting up for climate change coverage
Exclusive analysis Digiday's latest coverage Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of UkraineAdvertisers are rapidly reevaluating their ad creative and media spending amid Russia’s on-going and increasingly vicious invasion of Ukraine. Read more here. 
Ukraine invasion exposes balancing act of brand responsibility in advertising To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. Read more here. 
Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage In this week’s Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire. Read more here.     |
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To run or not to run: advertisers, ad tech and publishers grapple with the right ways to market in wartime news coverage. March 02, 2022 Russia's war on Ukraine is forcing advertisers to think long
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