Wolf Craft - A How To Pitch Guide for Your Biz

1. Best-in-show copywriting examples
Are you stuck writing a clear concise elevator pitch for your homepage? How about some original catchy copy for your newsletter sign up? We LOVE a good reference for inspiration and quality standards (if you've ever gotten a tweak and edit from us, you know). Harry at Marketing Examples has built another great web project with best-in-show copy from brands across the internet. You can sort through the content with Type categories like “headers” or “lead magnet” or audience categories “B2B” or “B2C”. This is BEYOND useful. 

2. How to find the right photographer for your project
“The results of a single photo shoot will serve as an eternal portal into their work.” And if you want press placements, capturing these industry standard photos is the best investment you can make in your business. This article from one of our favorite trade publications, Business of Home, talks about how a design firm revamped their photography strategy to produce self-published books, capture more clients, and secure coveted media coverage.

3. Intro to MailChimp’s Content Optimizer tool
If you send newsletters (you should!) and you use MailChimp, it can be hard to keep track of all the new feature updates. That’s why we like following Emily Ryan, she’s a MailChimp pro and makes great short loom videos that walk you through different aspects of the platform. In this super quick 1-minute video you’ll learn a bit more about how MailChimp can help you optimize your emails.

4. An easy to follow product page checklist
We love a simple checklist. We also love a before and after image. This short super clear post lists the 9 essential elements every product page must have and shows what a difference these updates can make with a real world before and after image.

5. A real world case study in brand positioning
In this podcast episode, Flourish and Thrive academy chats about how the jewelry company OXB used word of mouth and brand ambassadors to build a community of buyers before they had a budget to pay for advertising. The podcast is geared for jewelry brands but there are a lot of great tips for anyone wanting to build an ambassador program.