Side-by-side screenshots of Google’s changes over the years

 
 
Three years ago, I started collecting screenshots of Google search results pages. I already had a bunch that I’d used for articles and presentations.

Here I’ve put them together, so you can see just how dramatic the changes are at Google.

No, the big trend is SEO isn’t about rankings.
The big trend is about clickthrough rates.

Just scroll through these screenshots and it’s immediately obvious.

  • How much more visual are search results today?
  • How has the "video carousel" changed?
  • How different do Google Ads look
  • How have these changes affected traffic (I’ve added reports)

Some of the screenshots are deep cuts from the archives, including this gem from 2014:

Finally, I’m sharing a list of 5 practical ways to adapt your content marketing and SEO.

Keep the faith, people! There is still hope.


Yes, please! Show me the evolution of Google search results →

 
 
Our upcoming webinar...

👉  3/29 - Wine & Webinar: Intermediate Google Analytics - Beyond the Basic Insights and Analysis

Hope to see you there!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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