The Latest from SaaStr: 5 Interesting Learnings from DigitalOcean at $500M ARR

By Jason Lemkin · Wednesday, March 9, 2022 | 5 Interesting Things, Scale

So DigitalOcean is the quiet Cloud platform that keeps on growing.  It’s a great case study on how nailing a niche, and staying focused on a core ICP in a huge market, can pay off.  Even if you’re far smaller than the Huge Guys.

DigitalOcean is growing an impressive 37% at $500,000,000 in ARR, and staying very SMB with 600,000+ customers, but still driving deal sizes up a bit.

Read the full article: 5 Interesting Learnings from DigitalOcean at $500,000,000 in ARR

By Jason Lemkin · Thursday, March 9, 2022 | Growth, Marketing

One of the first iconic SaaStr posts was Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them.  The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company.

I want to bring this up again because I interview so many VP/head/director of marketing candidates.  And these days, they all can talk the talk.  “Positioning”.  “MQLs”.  “Demand generation”.  Blah blah blah.

Read the full article: Your VP Sales Has a Sales Quota. Your VP Marketing Has To Have a Quota, Too.

SaaStr Europa is back! And the 2022 edition is headed to Barcelona June 7-8th! 

With over 2,500+ SaaS founders and execs set to join us in-person, in a safe, indoor/ outdoor space, this will be an event you won't want to miss. 

SaaStr Europa 2022 will be:

• Sun, sangria & SaaS!
• 2 Full Days in sunny June in Barcelona
• 2,500 SaaS founders, execs and VCs
• 100+s of Sessions, Speakers, 1:1's and Workshops

It will be tons of fun- so we're having a little fun on our SaaStr Europa site right now. Head on over there now and spin to get a unique offer on SaaStr Europa tickets!

By Jason Lemkin · Thursday, March 10, 2022 | Blog Posts

So we’re back from the third SaaStr Miami meet-up, and by far our best ever.  We had over 100 CEOs and founders in attendance, 3 unicorns, and 3 of the top content sessions we’ve ever had.

All there were amazing, the outdoor venue was 75 degrees at night, and everyone truly had a great time.  It was great.

But with all the talk of Miami, where is it for SaaS and B2B today?

Read the full article: SaaStr Miami 2022: A Trip, Community and Vibe Report

By Amanda Beaty · Wednesday, March 9, 2022 | SaaS Product Pricing, Sales

Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com, shared his insights and advice for growing revenue streams to maximize business success. 

Read the full article: The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton (Pod 536 + Video)

TIRED OF BORING VIRTUAL MEETINGS?

By Amelia Ibarra

Elevate remote-gatherings and ignite employee interactivity with Welcome’s video engagement platform. This includes employee onboardings, all-hands, team building, and much more.

FOR SAAS MARKETERS, IT’S NOT A MATTER OF BRAND VS. DEMAND PERFORMANCE, IT’S BOTH.

By Amelia Ibarra

SaaS marketers are tasked with creating content that builds brand AND captures demand. But can one piece of content do both jobs? Get the guide to learn how.

© SaaStr 2022

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