Nordstrom's is trying the "be absurd" strategy, maybe you should too.

Wait, it's Friday already? 🙃

Quick ask: know any founders that I should bring on to the podcast? (What question does no one else ask them?)

New Podcast Episode

You’re busy, I get it. So here’s some highlights to help you skip around to the good stuff…

(3:30) - Since the Airstream days, I don't buy many things these days. But... a recent search for sweatpants opened my eyes to the consumer side of DTC.

(4:30) - Everyone knows paid channels are tougher than ever. Nordstrom's is trying the "be absurd" strategy, maybe you should too.

(10:45) - The economic outlook isn't looking great. Every company needs to be thinking about their cash, economics and culture.

(19:30) - If that previous timestamp is of interest to you, here's a little peek behind the curtain at Bump.

(23:45) - This is a good time to teach your team the basics of business finance. And what to do if your annual revenue is currently less than $100,000. (And what do if your annual revenue is between $100K and $2M...)

(26:15) - Losses often compound faster than gains. 👀

(29:05) - How my single opt-in email experiment is going. (Hint: 22.5% conversion rate.) And how I think about funnels today.

Grab it on Apple Podcasts, Spotify Podcasts or Google Podcasts -- and let me know what you think! 🙏🏼

​2022 Speaking & Conferences

I'll be speaking at the USPTO 3600 Technology Fair, Entrefest and Enterprise Rising later this year. Where else should I be going?

Let's talk entrepreneurship, venture capital, the future of DTC/ecommerce/retail... or whatever else can add major value to your audience.

FWIW, I'm happy to pay my own way... so, if you know a conference organizer, don't let the lack of budget stop you from making the intro!

Sneak Peek: (The New & Improved) North Star

OK, so I blew through the 100 user testing limit with last week's email. If I haven't responded to you, I hope to get things rolling again within the next few days. (The newest release is just waiting on approval from Google and Amazon... shouldn't be long now. I hope.)

If you're "just" looking for Google Analytics and Amazon support, the current Chrome extension supports both and is available right now. Get it here. Once the newest version is approved, it'll auto-update into your browser. 🤌🏼

That’s it. That’s the email for today. As always, hit reply any time -- I read every response. See ya next week! 👋🏻

​-P

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