The Latest from SaaStr: Outbound Always Works. Here's How.

By Jason Lemkin · Friday, March 18, 2022 | Hiring, Sales

The old sales playbooks of 2009 and even 2019 may not work as well in 2022.  But VPs are still sitting on their computers, struggling to hit their plans, manage their teams, hire the next great engineer, deploy their software releases, and hit their number.

So if you have a solution to a true, real and important headache … especially at bigger customers and/or with buyers that have the time to do at least a tiny bit of discovery … outbound still works.

Read the full article: Outbound Always Works. If You Do It Right. And You Put In The Time.

By Amanda Beaty · Friday, March 18, 2022 |  Customer Success, Product

Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue? 

Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB). Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board. 

Read the full article: Building a Successful Customer Advisory Board in the Enterprise with Mapistry’s VP of Customer Experience Maya Colato (Pod 539 + Video)

By Jason Lemkin · Friday, March 18, 2022 | Blog Posts, Growth

Who doesn't look back and wish we could give ourselves the encouragement to keep going when things get rough or the reminder that a truly great hire is accretive and, yes, you can afford it?

This is the conversation I would have had, wished I could have had, with my younger SaaS CEO self.

Read the full article:  The 8 Things The Older Me Would Tell The Young Me

By Jason Lemkin · Thursday, March 17, 2022 | Marketing

So we’re coming up on Year 10 for SaaStr!  So, so much has changed since our first post on August 13, 2012.

Except for one thing: SEO.

Every single year I look at SaaStr.com data, Organic Search is #1.

Read the full article: SEO is SaaStr’s #1 Source of Viewers. For 10 Straight Years.

TIRED OF BORING VIRTUAL MEETINGS?

By Amelia Ibarra

Elevate remote-gatherings and ignite employee interactivity with Welcome’s video engagement platform. This includes employee onboardings, all-hands, team building, and much more.

FOR SAAS MARKETERS, IT’S NOT A MATTER OF BRAND VS. DEMAND PERFORMANCE, IT’S BOTH.

By Amelia Ibarra

SaaS marketers are tasked with creating content that builds brand AND captures demand. But can one piece of content do both jobs? Get the guide to learn how.

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