The Latest from SaaStr: 4 Things You Can Do to Keep Your Top Customers

By Jason Lemkin · Monday, March 21, 2022 | Hiring, Sales

I remember the first time I lost a six-figure customer. It was a surprise. They seemed happy. They had even done a case study for us.

And then one day, we got a call. We lost a top logo customer with no quantitative flags. Nothing you could have seen.  Unless … unless you were there.  Unless you were really looking.

Read the full article: 4 Simple Things You Can Do To Not Lose Your Top Customers

By Jason Lemkin · Monday, March 21, 2022 |  Early, Scale

Especially now that dozens of next-generation SaaS companies have IPO’d, you can start to see the turnover more viscerally than you can observe at quieter, privately-held start-ups.  You see the VPs moving on every week.  12-18 months after almost any IPO … folks leave.

I think in most cases, as long as your best employees stay 4-5 years … it’s OK. But if you lose someone truly great after 18-24 months, someone that truly owns a core function at your company — that’s just devastating.

Read the full article: Don’t Let Them (Your Best Employees) Go

By Jason Lemkin · Monday, March 21, 2022 |  Video

There are 3 things CEOs don't hire someone to do early enough. Someone full-time in business development and partners. Someone full-time in Customer Marketing. And truly investing in your brand, once you have one. Even a mini-brand.

By Jason Lemkin · Sunday, March 20, 2022 | Blog Posts, Fundraising

So more of you than planned may now end up … needing a bridge round.  What’s that?  It’s a little more money from the investors you already have.  They are rarely fun.  But there are ways to optimize the odds of success and reduce stress.

I’ve watched many bridge rounds over time from a far, and even took $500k in bridge capital at Adobe Sign / EchoSign myself when our seed round didn’t end up being quite enough to get us to the Series A.

But I hadn’t really seen bridge rounds from the other side, as an investor, until relatively recently.

Read the full article: How Bridge Rounds Work in Venture Capital: Messy, Full of Drama, and Not Without High Risk

By Jason Lemkin · Sunday, March 20, 2022 | Career Growth & Advice, Customer Success

Hopefully, 100% of your customers love you. But as time goes on, you’ll oversell a few deals. Or not quite deliver in some fashion. Or fail to deploy in others. And some customers will ask for their money back. When they signed binding, good old-fashioned contracts.

What should you do? The simple answer “of course” is that yearly contracts can’t be canceled — per se.

Read the full article: What To Do When A Customer Wants to Cancel A Contract

TIRED OF BORING VIRTUAL MEETINGS?

By Amelia Ibarra

Elevate remote-gatherings and ignite employee interactivity with Welcome’s video engagement platform. This includes employee onboardings, all-hands, team building, and much more.

FOR SAAS MARKETERS, IT’S NOT A MATTER OF BRAND VS. DEMAND PERFORMANCE, IT’S BOTH.

By Amelia Ibarra

SaaS marketers are tasked with creating content that builds brand AND captures demand. But can one piece of content do both jobs? Get the guide to learn how.

© SaaStr 2022

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