The Latest from SaaStr: Corporate VC Investments: Limited, But Real, Pros. And Cons.

By Jason Lemkin · Wednesday, March 29, 2022 | Career Growth & Advice, Fundraising

Even with some recent bumps in the public markets, this is still close to the Best of Times for venture capital.  1000+ new seed funds, and hundreds and hundreds of unicorns and decacorns.  And as part of this, more and more big corporations are adding and expanding their venture arms.

For the most part, this is a great thing.  More options are almost always better for founders.

Let me share a quick list of Pros, Cons, and Not Big Deals of Corporate VC.

Read the full article: Corporate VC Investments: Limited, But Real, Pros. And Cons.

By Amanda Beaty · Wednesday, March 30, 2022 | Leadership, Company Culture

The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market. 

In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win.

Read the full article: 5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo

By Jason Lemkin · Tuesday, March 29, 2022 |  Events

OK, it’s the very last shot to apply to speak to SaaStr Europa 2022 in Barcelona on June 7-8!!

We’re expecting over 2,500 to our open-air and outdoor venue right on the ocean in Barcelona!

Join:

CEO of $12B+ Miro!

CEO of $24B+ ZoomInfo!

CEO of $800m UserZoom!

CEO of Redpoints!

CEO of Demodesk!

CEO of Marketo!

GP at Atomico!

GP at Index!

GP at Iconiq!

And so, so much more!!  We’re also slotting workshops and super braindates soon, which are smaller sessions, so niche topics are welcome as well. 

Please just be aware of our inclusion and other speaker requirements (no vendor commercials, etc).

By Jason Lemkin · Tuesday, March 29, 2022 | Marketing

So a lot of SaaStr’s team is getting back from Shoptalk. 

We did a dinner with some of our top partners and some of the conversation went to the ROI on big events:

Some folks just advocated for just buying tickets to the event and networking.  

Some folks advocated their own side events and dinners. 

Others spent big, big, big on the event. 

Read the full article: Should I Do a Dinner or a Booth at a Big Industry Event? Or Just Buy Tickets?

TIRED OF BORING VIRTUAL MEETINGS?

By Amelia Ibarra

Elevate remote-gatherings and ignite employee interactivity with Welcome’s video engagement platform. This includes employee onboardings, all-hands, team building, and much more.

FOR SAAS MARKETERS, IT’S NOT A MATTER OF BRAND VS. DEMAND PERFORMANCE, IT’S BOTH.

By Amelia Ibarra

SaaS marketers are tasked with creating content that builds brand AND captures demand. But can one piece of content do both jobs? Get the guide to learn how.

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