The Latest from SaaStr: The Upside of Month-to-Month Contracts vs 12-month Commitments

By Jason Lemkin · Friday, March 25, 2022 | Marketing, SaaS Product Pricing

Annual contracts combined with prepaid cash are a huge benefit. You get all the cash up-front (this is how I went cash-flow positive, in fact), and your churn almost by definition goes down. Because the earliest chance the customer has to churn is 12 months hence.

Get them whenever possible. 

But …

It’s a false choice.

Read the full article: When Should a SaaS Company allow Month-to-Month Contracts vs Requiring 12-month Commitments?

By Amanda Beaty · Friday, March 25, 2022 |   Hiring, Sales

Tracking business performance through revenue targets remains one of the most valuable ways to measure company success. Yet, it’s crucial to understand how to set the right goals for your sales teams to ensure optimal growth. Sam Blond, CRO at Brex, shares his insights into how to select suitable targets and ensure your team hits them.

Read the full article: How to Set and Hit Revenue Targets With Brex CRO Sam Blond (Pod 541 + Video)

By Amelia Ibarra · Friday, March 25, 2022 |   Events

If you haven't heard the big news - 

SaaStr Europa just got a major upgrade!

With 1,323+ fellow SaaS CEOs, Founders, and Revenue Leaders already signed up as well to attend the event  - we upgraded the event to an even bigger venue and are taking over the entire CCIB - Centre de Convencions Internacional de Barcelona.

See our speaker lineup here, and grab your tickets before prices go up +$200 on 3/31.

By Amanda Beaty · Thursday, March 24, 2022 | Blog Posts

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr!

Read the full article: Thanks to BlueSnap, Printfection, Salesloft, Subskribe, and WorkOS for Sponsoring SaaStr Annual 2022!

By Jason Lemkin · Thursday, March 24, 2022 | Early, Marketing

A lot of CEOs these days do seem to be late to truly invest in SaaS marketing, and most especially, to hiring a true VP of Marketing.  I’m just shocked how many CEOs hack it to $5m, $8m, $10m+ in ARR without a true VP of Demand Gen / Marketing on board.  Yes, you can get there with hustle, founder-led sales, and chutzpah.  But … what if you could have done even better?

So convince your CEO — by doing a little math with them.

Read the full article: Dear SaaStr: How Do I Convince My CEO that Marketing is Important?

TIRED OF BORING VIRTUAL MEETINGS?

By Amelia Ibarra

Elevate remote-gatherings and ignite employee interactivity with Welcome’s video engagement platform. This includes employee onboardings, all-hands, team building, and much more.

FOR SAAS MARKETERS, IT’S NOT A MATTER OF BRAND VS. DEMAND PERFORMANCE, IT’S BOTH.

By Amelia Ibarra

SaaS marketers are tasked with creating content that builds brand AND captures demand. But can one piece of content do both jobs? Get the guide to learn how.

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