Former Penny Hoarder Content Manager Scales Own Site Using SEO

Have you ever caught yourself writing in the same boring writing style you were taught in school?

Many people do.

After all, for most of us, it's how we learned how to write.

But as we all know, the internet requires a much different writing style. We have to hook readers early and keep them entertained.

This is something our guest on the Niche Pursuits podcast this week has mastered.

And she's here to share how - and a whole lot more!

Her name is Alexis Grant and she started her career in journalism. She then moved on to form a content marketing agency which was later acquired by The Penny Hoarder where she worked as a top executive for many years.

(And as you likely know, The Penny Hoarder went on to be acquired for $102 million dollars!)

She has since left, starting some very successful projects of her own. One a helpful blog for writers (which had an 80% increase in traffic to 460k pageviews a month using the SEO tactics she shares today).

And her latest project, one that will certainly interest many of you.

During the interview she also discusses:

  • The story behind the ‘Penny Hoarder' purchasing her site
  • Growth strategies
  • Headlines and why they're so important
  • Having a specialist publish the articles to WordPress — not the writers
  • Scaling content and strategies used at The Penny Hoarder
  • Creating checklists for the content team
  • Training your team
  • SEO tactics
  • Updating old content
  • Why she left the Penny Hoarder
  • Repurposing, redirecting, and combining content after an audit

This episode includes a ton of helpful tips for writers, SEOs, and online entrepreneurs in general.

Don't miss it.

Check out the full interview with Alexis Grant here!


Used Link Whisper to 12x His Traffic

I want to shed light on a recent success story from a Link Whisper user.

He built over 2000 internal links on his site using the tool and 12x'ed his traffic.

He covers the process step by step in his article.

So if you were ever on the fence about whether to give Link Whisper a try, you may want to check it out.

And when you're ready, get full access to Link Whisper right here!


How to Add a User to Google Search Console (in 5 Easy Steps)

There are many reasons you would want to add a user to your Google Search Console.

And doing so will help you with many tasks such as data research, troubleshooting problems, and working with SEO experts.

In the article you'll also learn about the different permission settings and why they are essential when adding a user!

Find out exactly how to do it here.


The 28 Best Squarespace Templates (For an Easy Site Setup)

While most bloggers prefer WordPress, many people still want a simpler, more beginner-friendly solution like Squarespace.

If you're thinking of using the platform, you'll want one of the best Squarespace templates for the type of website you plan on building.

Check out our list of the top 28 Squarespace templates!


Talk to you soon!

Spencer,

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