Orbit Media - The content performance matrix

 
 
It’s a simple diagram, but very helpful. This little matrix (and the guide below) will answer some of the most important questions in content marketing:

  • What should I do next with these older articles?
  • How can I get more value from this random, high traffic post?
  • Is it time to update my content strategy?

This is what the performance matrix looks like:

It shows that not only does some content perform better than others. But content can be strong or weak in two different ways: attracting visitors and engaging visitors.

Depending on the performance (or lack of performance) of your content, the next actions vary wildly, from “reconsider your content strategy” to “do nothing.” The guide shares helpful examples to make things clear.

Ready to optimize your LBOW? (LBOW = “lifetime body of work”)

Yes, show me the content performance matrix →

PS: Orbit now handles website optimization for key clients and we are currently accepting new clients. Simply reply to this email to discuss the possibilities with a strategist.
 
 
Our upcoming webinar...

👉  4/26 - Wine & Webinar: Marketing Visuals: How to Get the Most From Every Pixel

Hope to see you there!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser

unsubscribe


Older messages

How do videos and images affect your rankings?

Thursday, March 24, 2022

9 ways to keep your visitors engaged ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Side-by-side screenshots of Google’s changes over the years

Thursday, March 10, 2022

Three years ago, I started collecting screenshots of Google search results pages. I already had a bunch that I'd used for articles and presentations. Here I've put them together, so you can see

The 3 types of visitor intent in one diagram

Thursday, February 24, 2022

Some keyphrases are question marks… Other keyphrases are dollar signs… The difference is called "search intent" and it's the key to SEO and keyphrase research. A solid, basic

How to improve your Google rankings fast

Thursday, February 10, 2022

the only SEO short-cut I know ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

11 blog image tips that will make you a better blogger

Thursday, January 27, 2022

...according to research ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

👟When small wins add up

Sunday, November 24, 2024

There's no room for ego in marketing View in browser hey-Jul-17-2024-03-58-50-7396-PM Art and marketing are made for each other, and this week's master proves that. He's done collabs with

Marketing Weekly #207

Sunday, November 24, 2024

3-Step Approach To Get Your SaaS Mentioned on Top Tier Publications • How to Respond to a Savage Review • How TikTok Made Cottage Cheese Cool Again • Why “Why” is the Most Important Word in Marketing •

🙄 Weekend Update: Forbes Fights Back, Flops

Sunday, November 24, 2024

The Weekend Update... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Profile: The Architect of the Future & the Least Known Operative in America

Sunday, November 24, 2024

This edition of The Profile features Elon Musk, Susie Wiles, Amber Venz Box, Jaylen Brown, and others. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Manufacturers prep for new tariff regime

Sunday, November 24, 2024

Plus: AI and agriculture, European VC valuations on the rise & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch November 24, 2024 The

Sunday Thinking

Sunday, November 24, 2024

"When the world feels like too much, focus on what you can control: your actions, your mindset, and your heart." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Brain Food: Work Hard In Silence

Sunday, November 24, 2024

FS | BRAIN FOOD November 24, 2024 | #603 | read on fs.blog | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use in life and work. Tiny Thoughts *

🦄 Closing network deals

Sunday, November 24, 2024

An interview with Mac Reddin, CEO of Commsor. 🦕 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recruiting Brainfood - Issue 424

Sunday, November 24, 2024

WFH powering Economic growth vs Office as a Productivity Tool, Hidden Tax paid by Bad Recruitment Practices, Future of TA & Recruitment Survey and great analysis of what an AI Engineer actually

How I doubled my app downloads

Sunday, November 24, 2024

Every year we bring the highest quality software to RocketHub for an insane BFCM event. This year is no different! BFCM starts now so check the page below for one new lifetime deeaaal drop each day.