Orbit Media - The content performance matrix

 
 
It’s a simple diagram, but very helpful. This little matrix (and the guide below) will answer some of the most important questions in content marketing:

  • What should I do next with these older articles?
  • How can I get more value from this random, high traffic post?
  • Is it time to update my content strategy?

This is what the performance matrix looks like:

It shows that not only does some content perform better than others. But content can be strong or weak in two different ways: attracting visitors and engaging visitors.

Depending on the performance (or lack of performance) of your content, the next actions vary wildly, from “reconsider your content strategy” to “do nothing.” The guide shares helpful examples to make things clear.

Ready to optimize your LBOW? (LBOW = “lifetime body of work”)

Yes, show me the content performance matrix →

PS: Orbit now handles website optimization for key clients and we are currently accepting new clients. Simply reply to this email to discuss the possibilities with a strategist.
 
 
Our upcoming webinar...

👉  4/26 - Wine & Webinar: Marketing Visuals: How to Get the Most From Every Pixel

Hope to see you there!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
View it in your browser

unsubscribe


Older messages

How do videos and images affect your rankings?

Thursday, March 24, 2022

9 ways to keep your visitors engaged ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Side-by-side screenshots of Google’s changes over the years

Thursday, March 10, 2022

Three years ago, I started collecting screenshots of Google search results pages. I already had a bunch that I'd used for articles and presentations. Here I've put them together, so you can see

The 3 types of visitor intent in one diagram

Thursday, February 24, 2022

Some keyphrases are question marks… Other keyphrases are dollar signs… The difference is called "search intent" and it's the key to SEO and keyphrase research. A solid, basic

How to improve your Google rankings fast

Thursday, February 10, 2022

the only SEO short-cut I know ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

11 blog image tips that will make you a better blogger

Thursday, January 27, 2022

...according to research ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

A record-shattering credit year

Saturday, January 11, 2025

Also: 2024 VC data is here; Venture performance set to rebound in latest data; New research on AI and healthcare, legal tech, and warehouse robotics. Read online | Don't want to receive these

A 300% increase in sales??

Saturday, January 11, 2025

Seats are going fast! Don't miss out! View in browser ClickBank Logo -- BREAKING NEWS -- One-on-one coaching is now available in February! This is your chance to work directly with one of the best

Easy to understand tutorials via email

Saturday, January 11, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Easy to understand tutorials via email Text is boring. Create a short video tutorial, upload

Agency advice when you need it

Saturday, January 11, 2025

Hi there , Running an agency means needing different advice at different times. Sometimes you just need quick feedback from someone who gets it. Which is why I'm building a place for agency owner..

The Ultimate Personal Branding Playbook Drops January 17th

Friday, January 10, 2025

Let's face it—getting noticed in today's market isn't what it used to be... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How This Weird Site Makes $88/month!

Friday, January 10, 2025

Each week on the Niche Pursuits podcast, we share a couple of weird niche sites. And every once in a while, these sites are making a SIGNIFICANT amount of money. I recently found a WEIRD website making

♦️ How saying no to (some) customers increases your chances of winning big

Friday, January 10, 2025

How Autodesk became a $60 billion company by staying specific... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Tripling your organic LinkedIn content visibility

Friday, January 10, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Thank Your Customers Week, so thank you Reader! We're

The Single Most Important Thing For Bitcoin Right Now

Friday, January 10, 2025

Listen now (4 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Influence Weekly #371 - How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

Friday, January 10, 2025

PayPal Sued Over Browser Extension Allegedly Diverting Creator's Commission ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌